Nowadays, as the living conditions of the public gradually improve, many people prefer to buy products with better reputation brands when shopping, which is understandable. In economics, this kind of behavior is called brand effect, which effectively spreads the new economy and shares new hot spots throughout the country. The fundamental reason for choosing some relatively resounding brands lies in the high-quality goods and services represented by the brands.

But now there is a situation in China. Some big brands that were once famous are unable to succeed. This is not a new scene. They are just selling their own brands to make money. This kind of behavior is called OEM, among which the brand Antarctic is one of the little professors. Why did this well-known brand end up like this? Let's take a look.

The brand Nanjiren was founded at the end of the last century. Nanjiren started out in the clothing industry, and its spokesperson was also the smash-hit king-level singer Andy Lau. And someone once introduced the concept of thermal underwear for the first time, which was very popular in that era. People born in the 1980s and 1990s are familiar with Antarctic's advertisements.

Similarly, advertising first is one of the reasons why Anjiren became a household name. After completely achieving a good reputation as an Anjiren brand, it began to fully enter the field of textiles. These include down jackets, home textiles, bedding, etc.

Nanjiren has experienced ten years of ups and downs. Although it has its own place in China's clothing industry, as the financial crisis intensified that year, the textile industry continued to be impacted. At this time, Zhang Yuxiang, the founder of Nanjiren, knew that he must now lead the transformation of the company's operations, otherwise the brand would not be guaranteed.

In 2007, the year when e-commerce was fully developed, Nanjiren finally saw some hope and began to build an e-commerce company through backdoor listing. This was the biggest turning point for Nanjiren. From then on, they no longer focused on the product, but only on their brand.

From this time on, Antarctic people began to stop the production of factory products, and instead began to concentrate on selling their own trademarks. As for how to make profits through this OEM method, let’s take a look at how they operate. The first is to become a dealer of this brand. Such dealers have great authority and can directly purchase Antarctic hangtags. Chinese factories put all their products under this brand, adapting a low-cost unbranded product into a national brand, doubling the price. As long as you search for Nanjiren on all major e-commerce platforms, a variety of different stores will appear.

In fact, dealers are running the domestic operations. As long as you pay hundreds of thousands of health funds, you can own an authentic store of an old brand. If you don’t know how to publicize or promote, it doesn’t matter, there are more stupid ways to do business. In addition to giving you goods, Antarctic people will also give you tweets and posters and tell you sales techniques. But there are certain sales requirements, so we cannot say that this method is bad. However, these domestic brands headed by Nanji Ren often have disputes with customers due to quality issues, and Nan Ji Ren's reputation is getting worse and worse. What do you think about this?