First place: Zhonghua Toothpaste

I am really confused as to how to rank this first. The company ranked first must have a broad mass base. After all, it can only be in the fast moving consumer goods industry. After all, you can stop surfing the Internet or buying a car, but you can't stop eating, drinking water, and brushing your teeth.

I checked at least 5 websites before I was sure that Zhonghua toothpaste was already owned by Unilever of the Netherlands. I think most people would never believe that Zhonghua toothpaste is from the Netherlands - doesn't it have the word Zhonghua on it?

In early 1994, Unilever obtained a controlling stake in the Shanghai Toothpaste Factory and used brand leasing to operate the Shanghai Toothpaste Factory's "Zhonghua" toothpaste. The foreign party verbally promised its "Jienuo" brand and "Zhonghua" toothpaste. "The investment ratio of the cards was 4:6, but it was not realized. Similar to this is the famous Chinese trademark Maxam: this brand once occupied the domestic market for nearly 20 years. In 1990, Shanghai Jahwa entered into a joint venture with SC Johnson, and the "Maxam" trademark was shelved. Multinational companies invested heavily in Jahwa, which actually drove "Maximum" out of the market and opened the way for their own brands - this is the fate of Zhonghua toothpaste.

From the perspective of the entire detergent industry, Procter & Gamble of the United States took advantage of its brand advantages and tax incentives to basically crowd out domestic detergent companies, and almost all the top ten domestic detergent brands were wiped out. Only four brands, Rejoice, Head & Shoulders, Pantene and Sassoon, occupy more than 60% of the domestic market, exceeding the internationally recognized monopoly line. Every time P&G recruits an employee, it means that 2 to 3 employees from China's original detergent companies will be laid off.

I want to support domestic products, but I don’t even have the opportunity to support domestic products in the detergent industry! If every industry in China is like the chemical industry, then Chinese companies will be doomed.

Second place: individual city water services

The water we drink must be our own! Hey, that's not necessarily the case. Many of our cities drink foreign water.

Let’s take a look at France’s Veolia’s “brilliant record” in China: it entered China’s urban water market in 1997, took the first step in the reconstruction and expansion project of Tianjin Lingzhuang Water Plant, and obtained a 20-year franchise contract; in 2002, it spent nearly 2 billion yuan, it acquired 50% stake in Shanghai Pudong Water Supply Company at a premium of three times its net assets, with an operating period of 50 years, and the urban water franchise management system began; in January 2007, it acquired 45% stake in Lanzhou Water Supply at a high price of 1.71 billion yuan; in March, The company beat Sino-French Water and Capital Water with a quotation of 950 million, and obtained 50% of the equity of Haikou Water Group; in September, it won the 49% equity transfer project of Tianjin Bei Water Industry with 2.18 billion yuan, which was three times more than the net assets. The service scope in Tianjin expanded to 200 square kilometers, including the emerging Binhai New Area, with a franchise contract period of 30 years. Prior to this, in May 2007, it also obtained a 20-year franchise contract for the sewage treatment plant in Tianjin Economic and Technological Development Zone. (Source of the above information: People's Daily Online)

Veolia is taking steps to succeed. An important weight that helps it sweep through China's water reform is high premium!

Foreign investors are not fools, so why do they charge a high premium? (This issue is a bit sensitive, I can’t say. The following is a comment from People’s Daily Online)

What makes foreign investors covet is that China Water is a public utility and is generally priced by the government, so the price is always low. , some cities have not even raised water prices in 10 years, so there will be a lot of room for increases in the future, which means that the water supply pie will continue to grow. Facts have also proved that the judgment of the international water giant is completely correct, and the increase in water prices has been included in the memos of several major government ministries.

Foreign capital’s premium acquisitions will ultimately be paid by the people.

It is understood that an international water giant has taken possession of local water resources after acquiring the company's equity.

At the same time, foreign capital has more say in setting water prices and may even monopolize water prices (quoted from People's Daily Online)\

Third place: Shuanghui

I admit that until I still eat Shuanghui ham from time to time (I’m used to it), even though it was sold to the American Goldman Sachs Group as early as 2006. In 2008, Goldman Sachs invested another US$200-300 million to acquire more than 10 breeding plants in Hunan and Fujian.

“The most valuable investment in China is agricultural products.” Rogers said.

Today, when the Doha Mini-ministers' Meeting broke down again and countries are trying to protect their agricultural bottom line, Goldman Sachs and other international investment banks' continued investment in China's agricultural-related industrial chain deserves attention. I am not a nationalist, but looking at the gradual development of Shuanghui’s assured meat specialty store and Shuanghui’s rising market share, I have reason to express my concerns. Monopoly is not scary. What is scary is that foreign capital continues to encroach on the market in the name of Chinese companies.

I just want to state one fact, Shuanghui is American, it’s that simple.

Fourth place: Wahaha

I originally wanted to nominate Jianlibao. The Oriental Magic Water back then was powerful and dominant in China’s canned beverage market, but since Li After Jingwei left, Jianlibao plummeted, and now he can only carry shoes for his younger brother. In the middle of the YY period, my head suddenly dawned. In its heyday, Jianlibao still belonged to China. Although it is now unified, Taiwan-funded enterprises are not considered foreign capital. This is a contradiction among our people.

Then Wahaha. When French Danone acquired Wahaha, Zong Qinghou once carried the banner of nationalism to arouse the infinite patriotism of the masses. As a result, Zong Qinghou was involved in the acquisition controversy. I got my green card from the United States a few years ago. It’s fucking nonsense for an American resident to talk to us about China’s national sentiments.

How to put it, I quite like Wahaha, but Danone of France already owns more than 51% of the shares, so let’s not deceive ourselves.

Fifth place: Arowana

Nowadays, the cooking oil we eat is actually from foreign countries. A typical example is Arowana. This brand appears in the kitchen of almost every Chinese family. It has a market share of more than 50%. The brand's market competitiveness is 8 times that of the second-place Fulinmen. However, it is a foreign-funded enterprise through and through and belongs to Singapore. What Guo Brothers Cereals and Oils Sdn Bhd owns has nothing to do with China and Mao.

At present, more than 75% of the raw materials and processing of China's oil and fat market and the supply of edible oil are controlled by the four major multinational grain merchants ADM, Bunge, and Louis Dreyfus with a century-old history. Multinational grain merchants hold shares in 64 of China's 97 large oil and fat companies, accounting for 66% of the total share capital. Relying on their advantages of capital, history and experience, international giants have completed absolute control over upstream raw materials, futures, midstream production and processing, brands, and downstream market channels and supplies. That is, the "safety gate" of China's strategic security of edible oil is no longer in the hands of the Chinese people. It has actually weakened our market control capabilities, which is a very real and direct threat not only to edible oil but also to national security. (Quoted from People’s Daily Online comments:)

The most terrifying thing is that I asked a circle of people around me, and everyone told me in unison that "Arowana is Chinese" and that we support domestic products and do not buy them. olive oil.

Sixth place: Dabao

"See you tomorrow with Dabao, see you with Dabao every day." What a familiar advertising slogan. Dabao is almost a must-have brand for most working-class men. We in China How can ordinary people associate it with the United States? Unfortunately, the fact is that Johnson & Johnson had acquired Dabao as early as April 2007. Don’t think that the middle and low-end market is not wanted by the United States. For foreign capital, shrimp is also meat.

What's more, is the mid- to low-end market really just Xiami? There are 1.3 billion people in China. How many rich people are there?

Seventh place: Supor

In August 2006, SEB, a famous French small household appliance company, acquired Supor, the first domestic brand of cooking utensils. Of course, the news was broadcast, but how many people knew about this? What about the news? At least I didn’t find out until much later - or because I was bragging about how much I supported domestic products at a gathering with friends at home, and when I first bought things made from China, my friends exposed it. If it hadn't been for this episode, I might never have known in my entire life that this famous Chinese brand that started in my hometown of Zhejiang has become a French product.

Another industry number one has been embraced by foreign capital, but we (I believe I am not the only one) are still full of patriotic support for the once national brand that has become a foreign product.

Eighth place: Huiyuan

Coca-Cola acquired Huiyuan for 17.9 billion yuan. It was a vigorous acquisition, and there were so many calls to defend national enterprises, but what they got in return was incompetence. A ridiculous fact.

Shortly after Coca-Cola and Huiyuan jointly issued an acquisition offer, Li Xiaojun, vice president of Coca-Cola China, publicly stated in an interview with the media that the Huiyuan brand is owned by Huiyuan Hong Kong listed company, and nearly 60 shares of Huiyuan Hong Kong listed company are owned by It is owned by Danone, foreign public shareholders and a U.S. private investment fund. Therefore, the brand holdings before and after the transaction were transferred from one foreign company to another, and there was no loss of national brands. At that time, media found out that the detailed registration address of Huiyuan Juice was: Scotia Centre, 4th Floor, P.O. Box 2804, George Town, Grand Cayman, Cayman Islands, and it was an offshore company.

Minister of Commerce Chen Deming stated at the China Development Forum on March 22 that the Ministry of Commerce’s rejection of Coca-Cola’s merger with Huiyuan shows that China does not welcome foreign investment in China, which is a very big misunderstanding.

Chen Deming said: "The merger of Coca-Cola and Huiyuan occurred between two foreign-funded enterprises. Coca-Cola is a company headquartered in the United States, and Huiyuan Juice is a foreign company registered in the Cayman Islands. These two foreign companies The merger does not involve China's investment policy, but only involves China's review of the business concentration of the two companies selling products in China."

Ninth place: Nanfu

Nanfu is the number one brand of batteries. I believe that to this day, many families still prefer Nanfu batteries. Gillette's Duracell battery has been in the Chinese market for ten years, but it has never been able to break into the market, with a market share of less than 1/10 of Nanfu's.

But greed is the devil. As long as money can solve the problem, it is not a problem. In August 2003, Nanfu Battery was acquired by its competitor Gillette Group of the United States. The defeated subordinate back then is now the boss.

Once upon a time, Sun Wen's sonorous and beneficial phrase "national power!" once made Nanfu's resounding brand spread throughout China's north and south. But what about now? How many people know that Nanfu is no longer a Chinese company? Who has been deceived by the so-called national power?

Tenth place: Baijiahei

Who in China doesn’t know Baijiahei? How many people prefer Baijiahei when they catch a cold, but how many people know that Baijiahei is not a Chinese product at all. In October 2006, Germany's Bayer Pharmaceuticals and my country's Dongsheng Technology formed a joint venture between Qidong Gaitianli Pharmaceutical Co., Ltd. Signed an agreement to acquire the latter's "Baijiahei" cold tablets, "Xiaobai" syrup, "Xinli" cough syrup and other businesses and related assets for 1.072 billion yuan (108 million euros), Dongsheng Technology still retains some Western medicine OTC business.

This is actually just the tip of the iceberg in the pharmaceutical industry. As early as 2004, China's Huayao Group, the largest domestic antibiotic production base, had been sold to DSM of the Netherlands (the largest API manufacturer in Europe); Xi'an Janssen Although there is Xi'an in the name, it actually belongs to Belgium 100% long ago. Yuting, the most commonly used emergency contraceptive pill in China, was originally owned by Beijing Zizhu, but now it is 100% controlled by Novartis of Switzerland. Let’s say this much first, and then go on, don’t talk about you, I’m worried that I will be scared. We ordinary people must 100% believe that these medicines are from China, but it turns out that they are all fucking foreign products. To a certain extent: if we Chinese catch a cold or use contraception, it is now in the hands of other people and foreigners.

——Refer to "Maopu Hodgepodge"