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Is it necessary to have a logo to have a trademark?

If the style of the registered trademark is changed after the trademark is submitted, a new registration application for the new trademark needs to be submitted. If you need to add a logo now, there are two ways:

First, register the logo separately. After the registration is completed, it can be used in combination with the previous trademark, or it can be used alone;

Second, register the combination form after adding the logo. It is recommended to use the first method, which is more flexible in use.

A trademark is a mark that distinguishes the source of goods or services. A trademark is a kind of mark, but it is different from a mark. Only marks that meet certain conditions can be used as trademarks.

Trademarks should meet the following conditions: (1) Trademarks must be associated with specific goods or services; (2) Trademarks must be visible, including text, graphics, letters, numbers, three-dimensional signs and Color combination, as well as the combination of the above elements; (3) The trademark should have distinctive features.

Marks with these elements can distinguish one company's goods or services from those of other companies. Therefore, the complete legal definition of "trademark" should be: words (including letters, letters, letters, etc.) with distinctive features used by producers (including manufacturing, processing, and selection) and operators of goods on goods or packaging and containers of goods. Numbers), graphics, lines, three-dimensional logos and color combinations, as well as combinations of the above elements, are visual signs used to distinguish one's own goods/services from those of others.

The logo design fixes specific things, events, scenes and abstract spirits, ideas, and directions through special graphics, so that when people see the logo, they will naturally associate it with each other and thus have an understanding of the logo. Enterprises generate recognition. The logo is closely related to the operation of the enterprise. The logo is an indispensable element of the enterprise's daily business activities, advertising, cultural construction, and external communication.

So when registering a trademark, you must submit a logo.

Trademarks can be divided into 8 categories according to different standards and perspectives.

(1) Classified according to the structure of trademarks, they can be divided into word trademarks, graphic trademarks, and graphic and text combination trademarks.

(2) Classification according to the purpose and function of trademarks can be divided into commodity trademarks and service trademarks.

(3) According to the different owners and users of trademarks, they can be divided into manufacturing trademarks, sales trademarks and collective trademarks.

(4) Classified according to the management of trademarks, they can generally be divided into registered trademarks and unregistered trademarks.

(5) Classification according to the motivation of the trademark user for using the trademark can be divided into joint trademarks, defensive trademarks and certification trademarks. (6) Classification according to the meaning of trademarks can be divided into trademarks with meaning and trademarks without meaning. (7) Classification according to the way trademarks are used can be divided into main trademarks, sub-trademarks, product group trademarks and specific product trademarks. (8) According to the classification of trademark carriers, they can be divided into flat trademarks, three-dimensional trademarks, sound trademarks, smell trademarks, etc. Therefore, there is no requirement that a registered trademark must include a logo in Chinese or a logo in English. A separate logo, English, or Chinese can be registered as a trademark.

A trademark does not have to be a logo. A registered trademark can be formed by selecting two or three combinations of Chinese characters, English and graphics. Determine the font of the text.