Legal analysis: The benefits of having a well-known trademark for an enterprise: 1. Fight against malicious registration; 2. Fight against the impact of the same (similar) trademark on different products; 3. It is easier to identify similar trademarks; 4. When filing and investigating criminal cases of counterfeit trademarks, there is no limit on the amount of the case; 5. Prevent other companies from registering company names with well-known trademarks; 6. Avoid domain name registration problems in e-commerce.

Legal basis: "Trademark Law of the People's Republic of China" Article 14 Well-known trademarks shall be recognized as facts that need to be determined in handling trademark cases at the request of the parties. The following factors should be considered in determining a well-known trademark: (1) The degree of awareness of the trademark by the relevant public; (2) The duration of use of the trademark; (3) The duration, extent and geographical scope of any publicity work for the trademark; (4) ) Records that the trademark is protected as a well-known trademark; (5) Other factors that make the trademark famous.