What characteristics does a trademark have?

(1) A trademark is a distinctive sign, which is different from narrative and publicly known signs as well as signs of other people’s goods or services, thereby making it easy for consumers to identify.

(2) The trademark is exclusive. The purpose of using a trademark is to distinguish the source of goods or services from others and facilitate consumer identification. Therefore, the owner of a registered trademark has exclusive rights and exclusive rights to his trademark, and others may not use it without the permission of the registered trademark owner. Otherwise, it will constitute an infringement of the trademark rights of the registrar and owner and a violation of my country's trademark laws.

(3) Trademarks have value. A trademark represents the quality of the trademark owner's production or operation

Reputation and corporate reputation and image. The trademark owner makes the trademark valuable through the trademark's creativity, design, application for registration, advertising and use, and also Increased added value of goods.

The value of a trademark can be determined through an appraisal. Trademarks can be transferred for a fee; others can be allowed to use them with the consent of the trademark owner.

(4) Trademarks are competitive and are tools for participating in market competition. The competition among producers and operators is the competition for the quality and reputation of goods or services, and its manifestation is the competition for trademark visibility. The higher the trademark visibility, the stronger the competitiveness of its goods or services.

4. What are the functions of registering a trademark?

(1) It has the function of distinguishing the origin of goods or services. The use of trademarks can distinguish the most important and essential functions and sources of different goods or services, and guide consumers to recognize the brand for shopping or consumption. In modern society, there are hundreds of manufacturers of the same product, and services with the same performance are everywhere. Which product or service should consumers choose? Trademarks can help consumers achieve identification purposes. Since trademarks are the "face" of goods or services and represent the reputation of producers or operators, trademarks can play a role in guiding consumers to obtain satisfactory goods or services.

(2) It can promote producers or operators to improve the quality of products or services. The quality of goods or services is the basis of trademark reputation. While guiding consumers to recognize the brand for consumption, it also encourages and promotes producers or operators to strive to improve the quality of products or services in order to maintain their trademark reputation. Registered trademarks and designated goods or services interact with each other. Trademark reputation can reflect quality, and stable quality can improve trademark reputation. After consumers repeatedly consume a certain brand of goods or services for a long time, they can develop a sense of consumer trust in their minds. If there is no trademark, consumers will have countless thoughts when making purchases, and even if they are deceived, they will have nowhere to check. The use of registered trademarks for goods or services increases customers' sense of security in consumption items. Even if their consumption is damaged, they can quickly find out the source, file a claim and recover the losses. Although a trademark is not a sign of the quality of goods or services, it can attract consumers to continue to consume the same trademarked goods or services through their consumption practice. Therefore, registered trademarks play a role in ensuring stable quality and promoting quality improvement to a certain extent.

(3) It is conducive to market competition and advertising. People often say: "Trademark is a weapon in business war and a pioneer in opening up the market." The economic development of a country or region can be seen through the number of registered trademarks and well-known trademarks. Because trademarks represent credibility and quality, credibility and quality are related to market share; and the greater the market competitiveness, the higher the economic benefits. Therefore, trademarks are a weapon in commercial war. In order for a product to open up the market and be recognized by consumers, in addition to ensuring the reliability of quality, it must also be advertised through the focus of trademark to stimulate consumers' desire to buy and enable consumers to understand the product in the fastest way. . From this perspective, trademarks are also pioneers in developing markets.

(4) Trademark is an intangible property and a carrier of reputation. Based on reliable product quality, its trademark will become famous far and wide, continue to appreciate in value, and make the economic benefits of the enterprise better and better. Even the administrative division name of its place of origin is not known to people, but its brand name is widely known. In this sense, a registered trademark is a priceless treasure and intangible wealth.