1. The emblem of ICBC is a notched word "work", surrounded by a circle, and the overall color is red. The shape is an ancient copper coin with a circle on the outside and a square on the inside. In Chinese culture, the circle on the outside represents heaven and earth, and the behavior represents perfect service to customers and the outside world. The circle on the inside represents high-level internal management efficiency and iron discipline (observance of laws and regulations). Zhang Shouji). The hollow word "Gong" in the copper coin forms the main body of ICBC's emblem, which means that the bank is a special enterprise that deals with "money" (currency). The Chinese character "Gong" and ancient Chinese coins mean that ICBC belongs to China. It is a bank that mainly serves industry and commerce. Red is China's national color, the same as the national flag, and means China's state-owned banks. It also means prosperous and prosperous. Under the ancient copper coin is a straight line that extends to the end of the coin. It means that money is always rolling and making money, and there is no end. It is this thread that gives the entire emblem a consistent momentum. It embodies ICBC’s profound corporate ideals and entrepreneurial spirit.
2. Bank of China emblem. The bank emblem is in the shape of an ancient coin to represent the bank. The word "中" in the middle represents China. The outer circle indicates that the bank is a professional foreign exchange bank facing the world. The bank emblem is composed of circle and rectangular geometric patterns. The pattern is simple, steady, easy to identify, and has Strong Chinese characteristics. The company emblem is red and it was officially launched on January 1, 1987. Bank of China is the first financial institution in my country to use the bank emblem. The company emblem was designed by Mr. Jin Daiqiang, a famous Hong Kong trademark designer, and has won awards in international design competitions.
3. The logo of the Agricultural Bank of China is circular and consists of ancient Chinese coins and wheat ears. Ancient money means currency and bank; ears of wheat mean agriculture, and they constitute the name elements of the Agricultural Bank of China.
The entire pattern is circular on the outside and square on the inside, symbolizing the standardized operation of Agricultural Bank of China as a state-owned commercial bank. The middle part of the wheat ear forms the character "田", and the shadow pattern clearly forms a half-shape, which directly expresses the characteristics of the Agricultural Bank of China. The wheat thorns point upward, opening the outer circle, giving people a sense of breakthrough, symbolizing the continuous development and progress of the Agricultural Bank of China. The standard color of the company logo is green. The psychological characteristics of green are: natural, fresh, calm, comfortable, guaranteed, safe, trustful, reliable, fair, rational, ideal, and simple, which reminds people of nature, life, and growth; green is the original color of life. It symbolizes vitality, development, eternity and stability, expresses the integrity and efficiency of Agricultural Bank of China, and implies the vigorous development of Agricultural Bank of China.
Similar points: both are round in appearance. They are all more pictographic, whether in terms of shape or font.
Differences: Color, Agricultural Bank of China mainly uses green, while Bank of China and ICBC mainly use black, red and white.