The fields involved are: metal materials, transportation tools, musical instruments, jewelry and watches, etc., according to the results of Tianyancha.
This does not seem to be a good fit for a company that focuses on mobile phone products, but considering the Xiaomi ecosystem that Xiaomi has built in recent years, this is obviously the first step to lay the foundation for other industries.
Looking at Xiaomi's development history, Xiaomi's initial development stage was a period when mobile phones were high-priced and low-profile, and copycat phones were rampant. Xiaomi, with its low price, high configuration and high cost performance, undoubtedly broke the situation at that time. Even students with little financial foundation can buy their favorite mobile phones with 1999.
Now, Xiaomi has been on the road of cost-effectiveness for ten years, and it has also expanded in other fields in the past ten years.
A series of supporting products such as Xiaomi bracelets and Xiaomi furniture have made Xiaomi’s eco-chain constantly improving and users are extremely sticky.
As the CEO of his company and the spokesperson of his products, Lei Jun often gains batches of "rice fans" because of his affinity and speeches at press conferences.
Now the company has begun to apply for the Lei Jun pinyin trademark, and it is also continuing to pave the way for the Lei Jun brand to expand into other fields.
And these fields: metal materials, transportation tools, musical instruments, jewelry and watches. Seeing this, we can’t help but have a bold guess, Xiaomi Motors? Xiaomi piano? Xiaomi Mi Band has been launched.
I believe that research and development in these patented fields will gradually be put on the agenda. Perhaps one day we will be able to use Xiaomi phones to control turning on lights, drawing curtains, getting up, driving, working, etc. Xiaomi Home Experience has already implemented this part of the function, and I believe this day will come soon.
After all, Xiaomi has made a great contribution to breaking the people’s inherent expensive and luxurious impression of technology products!
And what Lei Jun shouted at every press conference in the past few years: "It's still 1,999 yuan!" ?It has become a label of Xiaomi. Now Xiaomi is starting to move towards the high end, but still maintains excellent cost performance.
And we will gradually feel the slogan of Xiaomi Lei Jun:
Always believe that good things are about to happen.