In 1885, Dr. John S. Pemberton, a doctor from Georgetown, USA, mixed carbonated water and soda water together in the cellar to form a dark syrup. His partner Frank M. Robinson inspired the name from the two ingredients of the syrup, and Coca-Cola, the most successful soft drink in history, was born. 1886〈5.08〉Coca-Cola was first sold in a pharmacy in Atlanta. 1888〈4.14〉Pemberton quietly sold one-third of his shares to Asa Candler. 1888〈8.16〉Pemberton passed away. 1888〈8.30〉Coca-Cola's equity was transferred to the wealthy Asa Candler. The reason was that one day he had a headache again. The servant brought him a cup of hot Coke and he was cured after drinking it. From then on, he began to invest heavily in Coca-Cola. 1892〈1.29〉Coca-Cola Co., Ltd. was established. 〈Thecoca-colacompany〉 1892 Coca-Cola's first recorded advertising budget 〈11401〉 1893 Coca-Cola's first manufacturing location outside Atlanta - Dallas 〈Dallas, Texas〉 1899 Isaac Kedler sold the bottling rights, Retains ownership of the secret formula and Coca-Cola name. 1900Joseph Whitehead obtained a license to establish a bottle cap factory in Atlanta. In 1909, the American Advertising Association selected Coca-Cola as the best advertising product in its recognition of heroes. The curved Coca-Cola bottle you see today was invented by Alexander Samuelson in 1915 and was called the Hobbleskirt. In 1921, Harrison Jones, vice president of Coca-Cola, invented the idea of ??putting six Coke bottles in a box. 1923〈4.28〉 Robert Woodruff, the most important leader of Coca-Cola, took office. 1926 Coca-Cola uses radio advertising for the first time. In 1928, Coca-Cola began bottling and production in Tianjin and Shanghai, China. In 1928, Coca-Cola began to cooperate with the Olympic Games. 1931 represents the first Santa Claus appearance for Coca-Cola, designed by illustrator Haddon Sundblom. 1934 Coca-Cola vending machines appear in Chicago. In 1934, the Coca-Cola factory was born in England. 1941 Coca-Cola used "Coke" in advertising for the first time. 1942 Coca-Cola made its first paper cup. 1949 The first Coca-Cola clothes and radios were launched. 1955 Coca-Cola's most important president, Robert W. Wooddruff, retires. 1955 Coca-Cola comes out in a new size of eight bottles in a box. 1960〈4.21〉Coca-Cola applied for a patent for its stunning curved bottle. 1967〈8.7〉Coca-Cola established a food company. 1968 Coca-Cola’s new product “FrozenCoca-Cola” was launched. 1971Coca-Cola becomes the largest and most widespread beverage trademark in the world. 1982〈2.4〉The Diet-Coka that you and I are familiar with was launched. 1983 Decaffeinated Coca-Cola and Decaffeinated Diet Coca-Cola were launched in the United States. 1985〈4.23〉Coca-Cola launched the so-called new formula "newformulacoka", but it was quite unpopular. The stock price fell and sales fell. 1985〈7.10〉Coca-Cola quickly made amends and "ClassicCoke" returned to the market. 1985〈10〉Coca-Cola in plastic bottles was launched. In 1985, the U.S. space shuttle Challenger brought Coca-Cola into outer space, becoming the first carbonated drink consumed by humans in space. In 1986, CherryCoke, a favorite drink of little girls, was launched. From Diversification to Specialization Pepsi's development has gone through a path from expansion to contraction, and from diversification to specialization. From the 1960s to the mid-1990s, PepsiCo adhered to a diversified development strategy. It not only had three main businesses: soft drinks, fast food, and restaurants, but also owned a long-distance transportation company.

Beginning in 1977, Pepsi-Cola entered the fast food industry and successively acquired KFC, Pizza-hut Italian pizza and Taco Bell Mexican restaurants. Pepsi-Cola's opponent this time is fast food king McDonald's. Before KFC, Pizza Hut and Teco Bell were merged by Pepsi-Cola, they were just hot and cold restaurants with only slight advantages in their own narrow markets. After Pepsi-Cola merged with them, it immediately proposed that its target and opponent "should no longer be another fried chicken restaurant or pie shop in the city, but the great McDonald's!" So Pepsi-Cola launched another challenge to its strong players in the fast food industry. It was an era of rising inflation in the United States, and McDonald's food prices were also rising along with prices. Pepsi-Cola saw the opportunity and used this as a breakthrough to start its offensive. The company is constantly trying to reduce costs and has developed a principle of "simplify, simplify, simplify" (this does not refer to the preparation and quality of food, but to minimizing non-food operating expenses). For example, some foods are prepared in advance and beef is grilled outside the store to minimize kitchen space and reduce labor costs; modify the menu and put dishes that are quickly prepared in the front to speed up circulation. As a result, sales quickly doubled, with half as many employees. Due to the rapid increase in revenue, greatly reduced costs and soaring profits, it has been able to compete with McDonald's and boosted the sales of Pepsi-Cola beverages. Pepsi-Cola also pioneered a new marketing method of "door-to-door delivery" in the fast food industry. Wayne, the president of Pepsi-Cola at the time. Callaway said: "If you just wait to be busy