ref=14. ASICS (Asics) In 1949, in Kobe, Japan, KIHACHIRO ONITSUKA founded the predecessor of ASICS. In its early days, it was more like a shoe factory. In 1950, the company changed its name to "ONITSUKA TIGER". The company's first big breakthrough came in 1951, when a long-distance runner wearing TIGER running shoes won the marathon in Boston. At the same time, the company has also made great progress in indoor sports shoes and invented CUPSOLE to provide basketball players with footwear products with better stability and performance. During the preparations for the 1956 Melbourne Olympics, Kihachiro Onitsuka set the company's business philosophy: to develop products most suitable for sports. The new rubber formula provided good cushioning properties, and in 1960 the Magic Running Shoe was born, each shoe with a ventilation system. When marathon legend ABEBEBIKILA started wearing running shoes in 1961, he chose TIGER shoes. In order to make the shoes more comfortable and fit on the feet, TIGER measured the feet of no less than 20,000 people for technical reference. At the 1964 Tokyo Olympics, athletes wearing TIGER brand shoes won 46 medals. In the same year, Australia's DEREK CLAYTON broke the marathon record with an amazing time (2:09:36). The upper material of the TIGER shoes he wore was made of NYLON, which was unique at the time. In the same year, in the first footwear survey published by RUNNER WORLD magazine, TIGER ranked first among the five jogging shoe brands tested. By 1970, TIGER became the largest running shoe manufacturer in the United States and 70 well-known athletes were wearing TIGER shoes. At the 1972 Munich Olympics, 80-year-old volleyball players wore TIGER shoes. Since the Munich Olympics, TIGER has become popular in Europe. In 1977, with the merger of several small companies, ASICS was officially established. The name ASICS is the abbreviation of "ANIMA SANA IN CORPORE SANO" (A sound mind belongs to a strong body). ASICS has always used high-tech and high-quality standards to produce products that best meet sports needs, and has developed a number of patented technologies, such as: asics-GEL super shock-absorbent rubber, AHAR super wear-resistant rubber, and DUOSOLE super wear-resistant anti-slip midsole , SPEVA super elastic midsole, DUOMAX dual-density anti-tilt device, TRUSSTIC midsole elastic shock-proof sheet, etc. The combination of multiple technologies allows the wearer to enjoy more sports fun while preventing injuries! At the 1992 Barcelona Olympics, ASICS became the first official sports shoe sponsor in the history of the Olympic Games. This is undoubtedly another new peak period for ASICS. In 2002, ASICS ranked among the top five sporting goods brands in the world and became a well-known brand loved by professional athletes and sports enthusiasts around the world. In 2006, ASICS changed its trademark (see picture).