In the West, trademarks first originated in Spain, when nomadic people put brands on their livestock to distinguish the livestock of different owners.

In China, "Dukang" appeared as a symbol of wine during the Eastern Zhou Dynasty; the word "Chuan" was cast on ironware of the Eastern Han Dynasty as a product mark; among the cultural relics of the Northern Zhou Dynasty in the late Southern and Northern Dynasties, there are pottery craftsmen. Crude pottery mark of the title "Guo Yan".

In the Song Dynasty, there was a Liu family needle shop in Jinan, Shandong Province. They used white rabbits as the mark of their products. On the wrapping paper of the needles, the graphics of the white rabbit and the words "Rabbit is the mark" were printed on the copper plate. This is The earliest trademark pattern with a relatively complete design pattern has been found in my country so far.