Under Armor

Refers to the American sports equipment brand. Under Armor (NYSE: UA) is headquartered in Baltimore, Maryland. The company mainly produces sports equipment.

UA mainly produces tight underwear worn under sports uniforms (such as worn under basketball uniforms and baseball uniforms) or shoulder pads (such as American football or hockey shoulder pads), but in addition, UA also Produces sweatshirts, ordinary T-shirts, long sweatpants, etc.

Under Armor has led the trend in producing tight-fitting, sweat-wicking polyester yarn (moisture-wicking) sports gear. Subsequently, Nike (dri-fit pro series) and Reebok (NFL equipment series) followed suit. In June 2006, Under Armor launched a football brand with the slogan "Click-Clack".

Extended information:

Brand design:

(1) Beautiful appearance and novel concept. Such a brand can not only give people a sense of beauty, but also create a sense of trust among customers.

(2) Can show the characteristics of the company or product.

(3) Simple and obvious. The words, patterns, and symbols used by the brand should not be lengthy or complicated, but should strive to be concise and give people a concentrated impression.

(4) It is consistent with traditional culture and is popular with the public. When designing brand names and logos, we pay special attention to the customs and psychological characteristics of various regions and ethnic groups, respect the local traditional culture, and do not violate taboos. This is especially true when designing brands for foreign-related products.

Baidu Encyclopedia-Brand

Baidu Encyclopedia-Under Armor