Trademark applicant.

Trademark exclusive rights refer to the exclusive right granted by law to the trademark owner to use its registered trademark on designated goods or services. The trademark system is a product of the commodity economy, and it continues to develop with the development of the commodity economy. Although according to historical records, China is the first country in the world to use trademarks, it is only the bud of trademark use and is the product of trade behaviors with commercial economic overtones that appear in natural economic society.

Trademark applicant refers to the subject who applies for service trademark registration to the Trademark Office, and can be a natural person, legal person or other organization.

There are two ways for domestic applicants to apply for trademark registration or handle other trademark matters:

One is to handle it by oneself;

The other is to entrust a national knowledge The trademark agency registered with the Intellectual Property Office shall handle the matter. If you wish to apply for trademark registration by yourself, you can submit a trademark registration application online through the online service system. For details on the submission method, please see the "China Trademark Network > Online Application" column. The website of the trademark online service system is: ipa.gov.cn/wssq/; you can also go to the National Intellectual Property Office The registration hall of the Trademark Office of the Trademark Office, the Office of the Trademark Office in the Zhongguancun National Independent Innovation Demonstration Zone, the Trademark Examination Collaboration Center established by the Trademark Office outside Beijing, or the trademark acceptance window established by the local market supervision department or intellectual property department entrusted by the Trademark Office.

Foreigners or foreign enterprises who apply for trademark registration and handle other trademark matters in China should entrust a trademark agency established in accordance with the law to handle the matter, except for foreigners or foreign enterprises with regular residence or business offices in China. .

There is no difference in the review of trademark registration applications between the two methods. The main difference is the slight difference in the way of contact, documents submitted, document submission and delivery methods.

In terms of the method of contact, if you handle it yourself, the applicant will have direct contact with the State Intellectual Property Office during the handling process; if you entrust a trademark agency to handle it, the applicant will contact the trademark agency during the handling process. Contact the State Intellectual Property Office, but not directly the State Intellectual Property Office.

In terms of documents to be submitted, if the applicant handles the matter by himself/herself, the applicant shall submit the relevant documents as required; if the applicant entrusts a trademark agency to handle the matter, the applicant shall also submit an authorization to entrust the trademark agency to handle the trademark registration matter. Power of attorney.

In terms of document submission method, if the applicant handles it by himself, the applicant or the person in charge shall submit the application documents directly to the Trademark Registration Hall of the Trademark Office of the State Intellectual Property Office (you can also go to the Trademark Office in Zhongguancun) Independent Innovation Demonstration Zone Office, the Trademark Examination Collaboration Center established by the Trademark Office outside Beijing, or the Trademark Acceptance Window set up by the local market supervision department or intellectual property department entrusted by the Trademark Office), applicants can also submit through the online application system; agency Application documents can be submitted to the State Intellectual Property Office directly, by mail, or through a courier company, or through the online application system.

In terms of the method of document service, if the applicant handles it by himself, various documents from the State Intellectual Property Office will be served to the party; if a trademark agency is entrusted to handle it, the documents will be served to the trademark agency.

Legal basis:

"Trademark Law" Article 4 Natural persons, legal persons or other organizations need to obtain exclusive rights to trademarks for the goods they produce, manufacture, process, select or distribute. , you should apply for product trademark registration to the Trademark Office. If a natural person, legal person or other organization needs to obtain the exclusive right to use a trademark for the services it provides, it should apply to the Trademark Office for service trademark registration.