Brand name: Fendi

FENDI is a famous Italian luxury brand. Originally a leather family, FENDI is most famous for its It Bag— —FENDI Baguette handbag, shaped like a French baguette, designed by SilviaVenturiniFENDI of the Fendi family.

The Fendi brand was officially founded in Rome in 1925 by Adele Fendi, specializing in the production of high-quality fur products. In 1955, the first Fendi fashion conference was held?

1965 , due to the addition of Karl Lagerfeld, Fendi (FENDI) gradually added haute couture, men's clothing, shoes, and perfume. Since then, the company has gradually grown and expanded its business scope to knitted clothing, swimwear and other categories, and even developed jewelry, men's perfume, etc.

Since its development, the Fendi brand enjoys a high reputation in the world of high fashion for its luxurious furs and classic handbags. In December 2018, the World Brand Laboratory released the "Top 500 World Brands 2018" list, and Fendi ranked 415th.

Extended information:

FENDI’s most well-known “double F” logo was written by “Lafayette” Karl Lagerfeld and often appears inadvertently on FENDI clothing, Details such as buttons on accessories later even became patterns on the fabric.

Defined the concept of "FUN FUR", which became the source of inspiration for FENDI's double F LOGO (DOUBLE F), and the double F LOGO also became a world-renowned trademark in the future.

In 2013, the 88th anniversary of the brand’s birth, FENDI’s logo was redesigned and improved, adding the word “ROMA” as a symbol of the Roman treasure and interpreting the true soul of the brand. .

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