How to obtain trademark ownership 1. Apply for trademark registration Applying for trademark registration is the most traditional and common way to obtain a registered trademark. Enterprises or individuals can follow the registration conditions, principles and procedures stipulated by the state, in person or Entrust a trademark agency to submit a trademark registration application to the Trademark Office. A trademark that has been reviewed and approved by the Trademark Office is a registered trademark, and the trademark registrant can enjoy exclusive rights to the trademark. Generally speaking, applying for trademark registration must go through stages such as trademark inquiry, preparation of materials, formal review, substantive review, preliminary review announcement, registration announcement, etc. If everything goes well, it will take about one and a half years to register a trademark. However, ChinaXinruan reminds, During the trademark registration process, there are still risks such as trademark rejection and opposition. If an enterprise chooses to apply for trademark registration to obtain a trademark, it must treat it with caution and fully understand the Trademark Law, Trademark Examination Standards, Similar Goods and Services Classification table" and other relevant legal provisions, and familiarity with the trademark registration process can maximize the success rate of trademark registration. If this is not possible, then it is recommended that the company find a professional and reliable trademark agency for consultation or to handle trademark registration matters on its behalf. 2. Trademark Licensing Article 43 of my country’s Trademark Law stipulates: “Trademark registrants may license others to use their registered trademarks by signing a trademark licensing contract.” In other words, enterprises can sign a trademark licensing contract. , paid use of other people's registered trademarks, which is what we usually call authorized use. Enterprises can sign a general use license, exclusive use license or exclusive use license with the trademark holder as needed. In addition, they can also choose a full use license or a partial use license according to the wishes of both parties. Generally speaking, the desired license rights The bigger it is, the more it pays. After the enterprise signs a trademark license contract with the trademark registrant, the trademark owner submits the trademark license to the Trademark Office for filing, and the Trademark Office announces it. 3. Trademark transfer Article 42 of my country’s Trademark Law stipulates that the owner of a registered trademark may transfer his registered trademark to others within the scope permitted by law. In other words, companies can purchase other people’s registered trademarks for a fee. Both parties to the transaction negotiate freely and sign a transfer agreement, and then both parties submit an application to the Trademark Office, which will be announced after approval by the Trademark Office. Unlike trademark licensing, the transfer of a trademark means that the company has obtained ownership of the trademark. In other words, the trademark belongs entirely to the purchasing company. Once the transfer is successful, there is no need to sign other contracts or pay other fees. However, I would like to remind you that if the original trademark holder also owns the same or similar trademark registered on the same or similar goods, the company can ask the original trademark holder to transfer these trademarks to itself when purchasing the trademark.