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What are the main factors that affect the value of trademark rights in trademark evaluation?

The historical income and expected income of the product represented by the trademark, the specific situation of the trademark, such as the influence of the trademark, the analysis of the market where the trademark is located, the competition situation, and the reliability of the transfer pledge, etc., have evaluation needs. 1. Open Alipay, search the home page: Run Zhengtong, or search for Zhengtong through WeChat applet, 2. After entering this government applet, find the service of evaluation report, 3. There are many firms in it, which is great!