1. Achieve recognition

The reason for the creation of brand logos is very simple, which is to simplify consumers’ memory and make it easier for consumers to identify the brand. Therefore, recognition is the most basic function of brand identity. Brand is a tool to achieve differentiation, and brand identity is the specific information conveyor to achieve differentiation. Through the artistic expression of brand logos, there is a clear difference between the brands representing the enterprise, and brand differentiation can be achieved. Through the consistency of consumer recognition, consumers' difference recognition is achieved, and ultimately brand recognition is achieved.

2. It has exclusivity

The pattern of the brand logo can be registered as a trademark and can be protected by law, so it has exclusivity of use. This property also enables long-term accumulation of brand assets. the basis of.

3. Maintain consistency

Brand logo is a highly concentrated expression of the brand’s philosophy, culture, and values. It reflects the company’s industrial characteristics and business style, and is a symbol of the corporate spirit. Consumers Recognition of the brand identity is equivalent to recognition of the corporate values. The design of the brand logo cannot deviate from the purpose of the company, let alone exist independently of the company's business style. Therefore, the brand logo is consistent with the connotation of the enterprise and brand, and maintaining consistency is a basic requirement for brand logo design.