The benefits of trademark registration are as follows:

1, which can effectively prevent malicious cybersquatting by others and prevent consumers from mistaking or confusing trademarks;

2, can enhance the market competitiveness of trademarks;

3. It can be used as legal evidence of trademark infringement disputes, which is more conducive to protecting trademark ownership;

4. Other benefits of trademark registration.

Legal objectivity:

Article 8 of the Trademark Law of People's Republic of China (PRC) Any sign that can distinguish the goods of natural persons, legal persons or other organizations from the goods of others, including words, figures, letters, numbers, three-dimensional signs, color combinations and sounds, and the combination of the above elements, may apply for registration as a trademark. Article 9 of the Trademark Law of People's Republic of China (PRC) The trademark applied for registration shall have distinctive features and be easy to identify, and shall not conflict with the legal rights previously obtained by others. Trademark registrants have the right to indicate "registered trademarks" or registration marks. Article 11 of the Trademark Law of People's Republic of China (PRC) * * * The following marks shall not be registered as trademarks: (1) Only the common name, figure and model of the goods; (2) directly indicating only the quality, main raw materials, functions, uses, weight, quantity and other characteristics of commodities; (three) other lack of distinctive features. A trademark listed in the preceding paragraph may be registered as a trademark if it has obvious characteristics and is easy to identify after use.