I am a brand planner from Judao, let me share my opinion.

Logo is an important symbol of a company or brand, the core element of the brand's visual image, the core carrier of brand value transmission, and the source of brand development.

First of all, a logo can be used to convey the company's core values ??and image. A good logo can convey the company's characteristics and concepts through elements such as design, color, and shape, allowing consumers to have a deeper understanding of the company.

Secondly, a logo can build brand awareness and recognition. When consumers see a familiar logo while shopping, they will quickly associate it with the brand, thereby enhancing the brand's visibility and improving consumers' trust in the brand.

Finally, a logo can also help a company stand out from the competition in the market. A unique and attractive logo can attract consumers' attention, make them interested in the brand, and likely to choose the brand over other competitors.

In general, LOGO is the concentrated value of a brand and is the core brand asset.

If you have any other questions about the logo, you can ask me at any time!