The basic concept of design is to set [components] in a domain and interact with each other: this function is in a known background.

The scene conveys a message. Through the visual adjustment and ingenious treatment of elements within the design scope, this message is

Convey. Basically, these elements are composed of fonts, logos, illustrations, plus black, white and colored branches.

Elements of business cards

Usually, when designing business cards, the form, color and pattern are all designed according to CI manual or stationery. The size and shape usually match the size of the wallet.

Small to cut; The content is decided by the customer. In order to make the design unconventional, we should give full play to the original and dynamic structure.

I want to make the designed business card different from ordinary traditional business cards. Although the expression of business card design depends on the industry, appeal angle or customer

Different households; But the materials that make up the picture are generally certain, and these materials are the important elements of business card design, called

Elements of business card design.

1, which belongs to formative elements:

Illustrations (such as microscopic or decorative patterns)

Signs (signs formed by patterns or words)

Commodity name (standard font of commodity, also known as synthetic text or trademark text)

Decorative frames and shadows (beautify the layout and set off the theme)

2, belong to the elements of the text are:

Company name (including the company's full name in Chinese and English and business items)

Slogans (complete short sentences expressing corporate style)

Name (Chinese and English title, name)

Contact information (Chinese and English address, telephone, mobile phone, pager, fax number)

3. Other relevant elements:

Color (collocation of hue, lightness and chroma)

Arrangement (the overall arrangement of words and patterns)

These elements belong to the design of business cards, and each has a different mission and function. If the power of these materials is dispersed,

If you act alone, you can't give full play to your role; So, how to keep these elements in touch and play a unified communication?

Function is an important work of arrangement, which can be said to be the visual unified design of constituent elements; But a sense of beauty.

The element of arrangement is meaningless arrangement, which is a visual arrangement that can beautify the layout and give it functionality.

The real purpose.

(b) How to arrange these elements?

Sometimes, when you try to design a business card, if you don't apply some rules, you may incorporate different elements.

There will be some design bottlenecks. Generally speaking, in order to effectively arrange the elements on a business card, you must first pay attention to:

1, to improve the psychological contact effect between the other party and the made business card.

2. For artistic design elements of visual communication, graphic processing (graphic design) is given priority. Make business cards

When designing, the problem of composition is the most important. The representative shapes of business card composition are vertical, oblique, concave-convex and cross.

There are ten types, such as shape, radial shape, number, S shape, contrast shape and scattered shape. Characters of various shapes are introduced as follows:

1, upright modeling: it has a sense of stability, is a strong composition, and the line of sight will be from top to bottom.

2. Oblique shape: it is a strong dynamic composition, and the line of sight will advance from top to bottom or from bottom to top due to the oblique angle.

3, horizontal: stable and steady composition, the line of sight will move left and right.

4. Cross: a cross composition with symmetrical vertical lines and horizontal lines, which is formed by crossing up, down, left, right or orthogonal lines.

No matter how the inclination of the cross changes, the main eye point will focus on the intersection of the cross.

5. Parallel shapes: vertical parallel, horizontal parallel, oblique parallel, etc. Any kind of parallelism will be distinguished and the layout will be divided into two.

Feeling. Horizontal parallelism has a sense of stability than vertical parallelism, and oblique parallelism has a sense of dynamic experience.

6, radial: a variety of situations are unified in one eye point, and the visual effects are diverse and unified.

7, graphics: the line of sight will draw a circular rotation when writing, which can attract attention.

8.s-shape: Opposing conditions can be unified in a relative way.

9. Contrast shape: the kinetic energy composition of the balance force (components of shape and color).

10, decentralized form: although the focus is decentralized, the overall feeling still has a unified atmosphere and effect.

(3) How to change the layout

A good business card should be able to skillfully show the original function and exquisite design of the business card; The main purpose of business card design is to make

People are impressed, and at the same time they can quickly think of their own expertise and interests, so attractive business cards are often vivid and interesting.

Business cards are usually designed with envelope stationery. When designing, you should not only refer to other people's opinions, but also refer to other people's business cards; Because the essence

Beautiful design can increase the trust of the other party invisibly, so the content of business card design should be gradual. The following is a business card design.

Brief introduction of design process:

1. Select the paper suitable for business cards.

2. Decide the size and shape of the business card design.

3. Establish the location of the design or company logo.

4. Follow the design of envelopes and stationery.

5. Make a series of supplementary designs.

6. Reserve space for names and titles.

7. These marks are the same color and font as envelopes and stationery.

8, put forward a variety of design styles.

Designing this course requires the accumulation of experience; Although I don't have the ability to design, I refer to the business cards designed by others and change them.

Layout design is also a good design method. Here are a few examples, each partner has the same elements, because

Different designs show different styles and impressions of business cards.