(Text/Zhang Yuyi) In response to the notice from the China Aviation Industry Cultural Center (hereinafter referred to as the Aviation Center) in early July requiring Geely Auto to immediately cease infringement activities, Geely Auto responded on July 22, In response, it said that the content related to Geely Haoyue and "Yun 20" that appeared online was unofficial, but it apologized for the misunderstanding caused by the official forwarding and had deleted the relevant content.

According to the infringement notification letter issued by the Aviation Center, the letter stated that Geely Automobile’s unauthorized use of the “Yun 20” trademark and appearance for advertising has infringed upon the Aviation Industry Corporation of China Ltd. legitimate rights and interests, and misled consumers that Geely Haoyue Automobile will cooperate with the "Yun-20" aircraft, which is false propaganda.

For this reason, the Aviation Center requires Geely to immediately stop the dissemination of infringing carriers, delete the content of all infringing carriers, formally apologize to Aviation Industry Corporation of China, and clarify to the outside that the Geely Haoyue brand has nothing to do with the Yun 20. The joint promotion relationship was also released on Geely Automobile’s official media platform.

On the morning of July 22, Geely Automobile’s official WeChat public account issued an official statement in response to the matter. The statement stated that the image of the large aircraft mentioned in relevant reports is not that of the "Yun-20". Geely Automobile stated that in order to show the characteristics of Geely Hao's larger space products, Shanghai Aodai Advertising Co., Ltd. undertook the production of a promotional video with the image of a large aircraft as the loading background. The large aircraft material involved in the film is not the "Yun-20" aircraft. , are genuine image copyright materials purchased through formal channels, and fall within the scope of legitimate copyright use.

But at the same time, Geely Auto believes that the official reposted content produced by netizens on social media, causing misunderstandings about the cooperation between Geely Haoyue and "Yun 20". It apologizes for this and expresses its regrets about the relevant The content has been deleted.

At this point, this infringement communication has come to an end. However, this matter deserves to arouse the vigilance of enterprises in the industry. They must be cautious when promoting products and not take chances. Otherwise, they will only lose the rice. Of course, Geely Automobile's attitude of facing the situation head-on and responding quickly is worthy of recognition.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.