The difference between Chinese Jordan and American Jordan
The differences are as follows:
1. The full names are different
Although "Chinese Jordan" and "American Jordan" " are both referred to as "Jordan", but the full name of Chinese Jordan is "Qiaodan Sports", while the full name of American Jordan is "Air Jordan"
2. Different logos
Chinese Jordan is left-handed. The "dribbling action" of holding the ball, while the American Jordan's iconic "slam dunk action"
3. Different prices
The Chinese Jordan takes the "people-friendly route". The prices are generally low; while American Jordans take the "high-end route" and the prices are generally higher
4. Different business scopes
Chinese Jordans cover basketball shoes, sports shoes, Sportswear, etc.; while the beautiful Jordan only has AirJordan series of sneakers
Chinese Jordan VS American Jordan
1. Brand awareness
Chinese Jordan and 361 Degrees, Peak, Xtep, Hongxing Erke, and Anta all belong to the six major brands of Jinjiang Group, and American Jordan is a brand of Nike.
Whether it was before or now, Nike’s brand awareness far exceeds that of the six major brands of Jinjiang Group in China. Now Anta has a certain influence, but you must know that even China's Jordan is lower than China's Anta, and its brand awareness can be imagined.
2. Marketing methods
p>As mentioned earlier, China Jordan not only sells sneakers, but also launches sports shoes, sportswear and other single products. It is close to the people and cannot increase product prices.
In addition, China. Jordan's consumer groups are mainly concentrated in second- and third-tier cities. In terms of salary levels and fashion aesthetics, they are relatively popular.
Is it embarrassing to wear Chinese Jordan shoes?
No, it's not embarrassing. Chinese brand.
Qiaodan Sports Co., Ltd. is a leading sporting goods brand enterprise in China, one of the top 100 enterprises in Fujian Province and one of the top 30 tax-paying enterprises in Fujian Province. p>
Introduction
On April 8, 2020, the Supreme People’s Court made a ruling on the trademark infringement case brought by the American AIRJORDAN brand against China’s Qiaodan Sports Company, and Qiaodan Sports lost the Class 25 lawsuit. The "Jordan + Graphic" trademark No. 6020578 on clothing, shoes, hats, socks and other products was withdrawn.
In January 2021, the original Qiaodan Sports Co., Ltd. changed its industrial and commercial name to Zhongqiao Sports Co., Ltd. .
Jordan basketball shoes are one of the sportswear designed, produced and operated by Jordan Sports Goods Co., Ltd. According to different sports categories of Jordan basketball shoes, we design and produce sports shoes, basketball shoes, casual shoes, etc. There are many types of sneakers, running shoes, table tennis shoes, tennis shoes, etc.
Is China Jordan genuine?
China Jordan is also a brand, but it is made by a company in Fujian. Founded by Jordan's sporting goods company, the logo is a man holding a ball in his left hand. American Jordan is a brand created by Nike based on Jordan's personal identity. Its logo is the trapeze dunk, so buying Chinese Jordans is not buying fake shoes.
Why can’t we wear Chinese Jordans?
Whether it is piracy or plagiarism, there is a reason why Chinese Jordans can survive to this day. If major domestic sports brands are also constantly pursuing technological innovation, Every independent brand has its own unique technology. Personally, I think that the quality and technology of many domestic brand sneakers are now inferior to those of some foreign brands. Sneakers are more cost-effective. Sports do not respect national boundaries or boundaries. No matter your race, no matter what brand of shoes you wear on the court, there is no shame. Only your skills are shameful. Imagine that you have superior skills and your teammates and you are comfortable during the competition. Who will care about what shoes you are wearing? People who pay attention to what kind of shoes they wear on their feet are the best at football.
What to do if you accidentally bought a Chinese Jordan
It is recommended to wear it normally.
China Jordan, along with 361 Degrees, Peak, Xtep, Hongxing Erke, and Anta, is one of the six major brands in Jinjiang. It is one of the main players in domestic sports brands. Its sales scale is one level lower than Anta and the same level as several other brands. In fact, as a domestic brand, the quality of Jordan Sports is still OK, the price is not expensive, and it meets the consumer needs of Chinese people.
It is well known that Chinese Jordan and American ordanBrand have been in litigation for many years, but many people may not know that ordanBrand is a brand owned by Nike.
After many twists and turns, Chinese Jordan announced that he has nothing to do with the American athlete Jordan. The American athlete's surname is Jordan and his first name is Michael, while the Chinese Jordan's last name is Qiao and his first name is Dan. The Chinese Jordan in the trademark picture is holding a What they have is a table tennis racket, and what Jordan has in the United States is a basketball, which is completely different from each other.
The lawsuit has been going on for many years, and China Jordan once won the case. However, in 2020, the court made a final judgment that China Jordan lost the case and will not be allowed to use the Jordan trademark in the future. On April 8, 2020, a ruling was made on the case of the American AIRJORDAN brand suing the Chinese Jordan Sports Company, and Jordan Sports lost the lawsuit.
The "Jordan Graphics" trademark No. 6020578 on the 25th category of clothing, shoes, hats, socks and other products of Jordan Sports Company has been withdrawn. In January 2021, the original Qiaodan Sports Co., Ltd. underwent industrial and commercial changes, and the company name was changed to Zhongqiao Sports Co., Ltd.
It is also said that Nike has just taken away the Chinese Jordan trademark under the protection of Chinese law and has immediately begun to insult China. Therefore, in order to retaliate against Nike, the Chinese people should fully support the new Zhongqiao company and attack a The company went to help its rivals and gave all of Nike's market share to Zhongqiao. This was the easiest way for the Chinese to combat Nike's arrogance.
It cannot be said that the protection of Nike by Chinese law is inadequate, but it does not receive the respect of Nike, so it can only kill them and completely ban them. Don’t forget to attach Jordan Brand’s trademark to the article, don’t miss it when boycotting Nike.