Bowen is the registered name of a trademark. Its significance is to use Chinese culture to compete with European and American culture and to promote the excellent Chinese culture. Through the development of education, science, literature and art, press and publication, radio and television, health, sports, cultural relics, libraries, museums and other cultural undertakings, and the improvement of the people's knowledge and intelligence level.

Bowen mainly refers to the development direction and level of ideals, beliefs, moral values, values, aesthetics, organizational discipline concepts, etc. through ideological aspects. The above two aspects of cultural publicity are interpenetrated and mutually reinforcing. In cultural publicity work, neither aspect can be ignored.

Main advantages:

The openness of Bowen's cultural propaganda is determined by the fact that culture itself is an open system. The cultural development of a country or a nation is inseparable from the development of human culture in the world.

Therefore, cultural propaganda must absorb the latest cultural achievements of mankind, constantly enrich and develop itself, and develop itself through openness and exchanges. Cultural propaganda is an effective way to improve people's quality.