With the tourism industry bidding farewell to the era of sightseeing and gradually moving towards high-quality development, deepening the demand of tourists has become an industry knowledge, and how to improve the revisit rate and secondary consumption rate has also become an urgent problem for scenic spots. The normalization of the epidemic forced the traditional scenic spots to accelerate the transformation and upgrading. Managers need to pay more attention to the operation of "people", especially to strengthen the interaction and operation of tourists. With the prevalence of membership economy and consumption upgrading, how to use the operation means derived from the membership system to enhance the interaction with tourists, improve marketing efficiency, improve consumption stickiness and cultivate brand loyalty is an important direction for the refined operation and high-quality development of scenic spots.

Through digital means, Huajing Leyou helps scenic spots to build an integrated membership management system, which enables members' rich rights and interests to be linked with diversified consumption formats, displays and transmits information to tourists in time, completes the seamless connection of display, reservation, payment and consumption, and creates the smoothest member service experience.

A perfect membership system is centered on the rights and interests system, supplemented by the hierarchical growth system and incentive system. "Troika" promotes user growth and generates loyalty, and can feed back business and maximize LTV. Membership management system has established a platform membership system, including membership classification, membership grade, membership points, member recharge and code scanning payment, to achieve unified management and unified marketing, thus solving the problems of offline customer acquisition, drainage, retention and repurchase.

Comprehensive management of members, rights and interests cover the whole scene of consumption

The marketing management of scenic spots to members is not only to increase the preferential treatment of members' rights and interests or strengthen the promotion of points, but the most favorable measures should be to integrate multi-format resources and build an integrated membership system to maximize members' rights and interests. Based on the WeChat ecology, membership management system has opened up members of various formats in the scenic spot, with multi-formats, multi-stores and multi-brands operating in a unified way, so that members' rights and interests can cover the whole scene of online and offline consumption, realize cross-store and cross-format consumption in member scenic spots, fully meet consumer demand, and finally achieve the goal that consumers can travel around the scenic spot with one card in hand and one mobile phone; At the same time, with the help of member marketing, various formats can guide each other and fully revitalize the flow, thus improving the comprehensive economic benefits of the scenic spot.

A variety of membership forms to optimize the tourist experience.

The traditional physical membership card is inconvenient to carry, and it is easy to cause damage, degaussing and loss. However, members can only go to the designated places under the scenic spot for business such as card recharge and card refund. Huajing Leyou membership management system can support IC cards, bracelets, electronic membership codes and other media as member carriers, covering a variety of consumption scenarios and meeting different card needs.

Breaking the cumbersome membership registration process, users log in to the member center through WeChat/mobile phone number. To reduce the cost of replacing software and optimize its experience in various usage scenarios. Through the member center, members can complete functions such as recharge, consumption, recharge and refund, and enjoy the rights and interests of members in the member ecosystem. Offline entity card/merchant membership card can support online binding, online direct recharge and consumption, and realize electronic entity card.

Enrich members' marketing methods and maximize members' value.

Administrators set up marketing schemes to promote members through the background of member control, such as top-up gifts, cross-store full reduction, coupons, gift cards, virtual card coupons, member prices and other marketing means to realize the promotion, retention and innovation of members; You can also regularly push the latest news notifications of housing or preferential activities through online communication channels such as WeChat, break through the time and space restrictions, contact resigned members, conduct accurate marketing, and promote online conversion, thereby enhancing customer stickiness, improving user loyalty, and establishing long-term and sustainable relationships with members, and increasing the repurchase rate.

Personalization of member portraits to achieve precise marketing.

Through membership management system, we will open up omni-channel data, build an omni-channel unified membership system, integrate different membership levels and points rules, and establish a unified and comprehensive customer data management center. Precipitate member data assets, analyze historical transaction data and interactive data, gain insight into member consumption habits and preferences, edit personalized labels, form accurate portraits of members, provide personalized services and differentiated marketing for different member consumer groups through interactive marketing platform and marketing automation, realize one-to-one accurate communication, integrate online and offline operations, reduce customer acquisition costs and improve conversion rate.