Trademark is a powerful tool for enterprise competition and plays an increasingly important role in today's society. A good trademark has a significant impact on an enterprise. The article briefly discusses the impact of trademarks on enterprises through trademarks.

Trademark, as an important intellectual property, has become an important strategic resource for the development of enterprises and countries and a powerful driving force for the development of market economy. To a certain extent, trademarks represent an enterprise, a region and even a country. economic strength, development level and overall image. In particular, famous and well-known trademarks are not only intangible assets of enterprises, but also resources and wealth of society. Market economy is a competitive economy. If providers of goods or services want to take advantage of the market and gain profits, trademarks, the silent salesman, play an extremely important role. The founder of Coca-Cola once said that as long as the Coca-Cola trademark is in hand, even if Coca-Cola's tangible assets disappear overnight, the Coca-Cola Company can immediately rely on the trademark to obtain new funds for new production. This shows the value of trademarks to enterprises. Now more and more domestic companies are beginning to realize the tangible value of trademarks. How to use and protect trademarks and maximize their value has become an issue of increasing concern to enterprises.