Salespersons must provide excellent sales skills: first of all, they must show superb sales skills in terms of product knowledge, customer psychology, store skills, and professional services. Just relying on a little bit of cleverness will not work and will not last long. , this can only be achieved by accumulating experience and paying attention to customer observations. Below is a collection of the most practical sales skills for mall salespeople that I have collected for everyone. Welcome to learn from them.

(1) Shopping mall salesperson sales skills: Commonly used commodity sales methods by mall salespersons:

1. Habitual sales:

Some consumers are often accustomed to buying certain products that they are used to, which makes customers familiar with and trust the various features and characteristics of the products, resulting in a kind of preference psychology and concentration and stability, so they often do not make purchases when purchasing. Detailed comparison and selection can quickly form repeat purchases. When selling, you should try to recommend products that customers have frequently used;

2. Reasonable sales method:

Some consumers are Before each purchase, you should conduct a more careful comparison and selection of the goods you want to purchase. When purchasing, you should be calm-headed, act cautiously, be good at controlling your emotions, and not be influenced by the outside world to change your opinions, so you should be less Say more, be patient, and let customers make their own decisions, otherwise it will arouse customer resentment and hinder sales activities.

3. Economic sales method:

Some consumers are economically minded and pay special attention to the price when purchasing goods. Only low prices can satisfy them. This type of consumption When choosing products, consumers will repeatedly compare the prices of various products and respond extremely sensitively to price changes; facing this type of customers, they should try their best to recommend cheap and high-quality products and give some profits to customers on the basis of principles.

4. Impulse selling method:

Some consumers are emotional and often accept the stimulation of product appearance, packaging, trademarks or certain promotional efforts to produce purchasing power behaviors. This type of consumer chooses products based on intuitive feelings. When shopping, they start from personal interests and tastes. They like new and unique products and pay less attention to the actual utility of the products. To such customers, they often add appropriate language to the products. You will gain something.

5. Romantic sales method:

Some consumers are emotional, romantic, good at association, and pay more attention to the appearance, shape, color and even brand of the product; so for this When consumers choose products, their attention is easy to shift, and their interests and hobbies are also easy to change.

6. Enthusiastic sales method:

Some consumers are consumers whose ideological and psychological standards have not yet been finalized, lack of mainstream style, and have no fixed preferences. When choosing products, they tend to buy as they go or as they choose. To buy by the way, you must have a warm attitude, good service, and good introduction to such customers, so that it will be easier to convince the customers and facilitate transactions. At the same time, you should not let them come into contact with third parties to avoid unnecessary trouble.

7. Specific sales method:

Some consumers take self-satisfaction as their goal in commercial sales activities, such as renting and operating easily.

8. Joint sales method:

A method of promoting several joint products at the same time; or sacrificing a new product with a smaller profit margin to attract more customers , a method to drive large sales of highly profitable products.

(2) Shopping mall salesperson sales skills: Shopping mall salesperson psychological sales method:

1. Reassuring sales method:

This method focuses on quality. During promotions, based on the customer's focus on quality, we should try our best to recommend products with better quality, and provide a method that focuses on explaining the quality of the product to guide customers to purchase.

2. Comfortable sales method:

This method focuses on after-sales service. Quality in a broad sense actually includes not only product quality, but also service quality. Therefore, during the promotion process, customers should be targeted to promote the company's guarantee of after-sales service quality (it should be realistic and not exaggerated); guide them to make purchases with confidence.

3. Smooth sales method:

This method focuses on complete functions and smooth use. On the basis of reliable quality and reassuring service, consumers also hope that the product will have more use value and guide customers to compare the efficacy and characteristics of purchasing this product with other similar products (but it must not be inferior to other products). ) and use value.

4. Worry-free sales method:

This method focuses on simplicity, simplicity, and peace of mind. Such customers should recommend and explain products that are simple and easy to operate.

5. Satisfaction selling method:

This method focuses on suitable and suitable products. For example, for customers with a high floating population, the products they need are available; or some products are idle because they have too complex functions and too many functions. Therefore, just the right products should be provided when promoting such customers.

6. Safe selling method:

This method focuses on safety. Moreover, "Safety Technology" is not only safe to use and operate, but also emphasizes life, health, environmental protection and other products. Such as green products, health, health care products, etc.; therefore, recommend more similar products to customers.

7. Joyful Selling Method:

This method focuses on meeting the sensory requirements. This type of customers pay more attention to the appearance, color, shape, etc. of the product. The consumer’s purchasing behavior first It starts with sensory satisfaction.

8. Seduction sales method:

This method focuses on mobilizing and guiding customers’ interest in purchasing, and real-time promotion. It is also a clever but not naked temptation, and it creates suspense to attract customers. Consumers are interested and have to do it; for example: when a cosmetics company promoted a product, it quietly promoted that it was refined from the personal formula of Lord Buddha Cixi. At that time, there was a long queue to buy.