1895 J.W. Foster Boulevard
Canton, MA 221
781-41-5
Overview of Reebok International Company
REEBOK's former headquarters was located in the UK. For more than 11 years, the image of professional sports products has been combined with many Olympic Games, involving a variety of sports events around the world. Reebok International Co., Ltd. is a well-known international sporting goods company, focusing on the design, promotion and sales of sports and leisure clothing/footwear and sports equipment. Its famous brands include Reebok, Rockport, Greg Norman and footwear products produced under the trademark Polo Ralph Lauren. Reebok also exclusively develops, produces and manufactures all NBA exclusive basketball shoes series, and in October 23, it signed a commercial sponsorship contract with China star Yao Ming.
Yueba Shanghai International Trading Co., Ltd. is a joint venture established by Reebok International Company in China. Headquartered in Shanghai, China, with offices in Beijing and Guangzhou. Responsible for the exclusive development, promotion and marketing of Reebok products in China. Combining professional sports and fashion leisure, aiming at young consumers, we will connect young people who love sports, technology and music to position the brand of our company. Yueba (Shanghai) International Trading Co., Ltd. launched such wide-ranging marketing activities soon after its establishment, such as Yao Ming Cup basketball competition, marathon race and China race promotion. It reflects the full confidence and determination of Yueba Company, and also reflects Reebok's consistent attention to the China market and consumers.
In p>1895, Joseph Foster, the founder of Reebok, was an English sprinter. He hoped to have a pair of running shoes with nails, but because of his lack of financial resources and resources at that time, he made a pair of "Foster running shoes" named after himself. In 19, Foster further improved his technology and established his own business, providing hand-made running shoes for local sports fans. The news was widely spread, and this kind of running shoes was generally accepted and occupied a leading position in the market. This kind of "Foster" spiked shoes has brought historic changes to sprint since then and has been used for 5 years. In 194, Foster spiked shoes to help Iverson reach the peak of his career, and set three world records in 198 in Glasgow. Foster's inflatable running shoes greatly promoted the Olympic Games and professional sports, and Foster also developed a self-test table to provide the best comfort for runners. In 1933, Old Foster died, saying that his career was left to his two sons: James and Joan. In 1938, Thomas took part in the Australian national competition and set a record of 1 yards and 22 yards in Foster spikes. In 1958, with the passage of time, Foster Company continued to expand and develop into other fields of sports. Foster's grandson also joined the company. Together with other family members, he continued to create more comfortable sports shoes for elite athletes and concentrated on designing more agile sports shoes to improve athletes' performance. Joseph and Jeffrey, the other two grandchildren of the founder, returned to Burton, England, to develop with the company after serving. They set up a comprehensive company from their own, initially called Macquarie Footwear Company, and later named Reebok (African Antelope).