Mainly the brand of the car.

Jeep is a brand, a car model, and even more, a piece of clothing. The world's first Jeep off-road vehicle was produced in 1941 to meet the military needs of the US military during World War II. It has a history of 74 years. Chrysler, the originator of Jeep, independently owns this registered trademark. Therefore "not all Jeeps are called Jeeps." Spokespersons Wang Shi, Liu Qiangdong, and Nicholas Tse.