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1. Graphic trademark refers to a trademark consisting only of graphics. It is a form of trademark, which refers to a mark composed of geometric figures or other patterns and used on goods or services. Graphic trademarks appeared earlier. Early graphic trademarks were mostly based on physical objects in nature. Today, most of the graphic trademarks are abstract lines and geometric figures.

Advantages: (1) Intuitive and easy to understand, strong visual impact, and full of beauty. (2) It has a wide range of applications and is not restricted by language, which is conducive to the internationalization of trademarks.

Disadvantages: (1) It is easy to be confused with other similar graphics and difficult to register. (2) Compared with word trademarks, it is not conducive to name and communication;

2. Word trademarks refer to a combination of Chinese characters and their pinyin letters or other words and letters used on goods or services. A logo is a major form of trademark.

Advantages: (1) It is easy to refer to, which is conducive to the promotion of trademarks and enhances their popularity; (2) The words have specific meanings, which is helpful for consumers to distinguish; (3) The trademark is highly identifiable and difficult to identify. Other trademarks are confusing and easy to register.

Disadvantages: (1) It is greatly affected by language and region, which is not conducive to the international development of trademarks to a certain extent. (2) Certain indescribable meanings can be understood more easily through graphics, but word trademarks are deficient in this type of expression.

If more detailed information can be provided, more accurate legal advice can be provided.