Semir is actually a second-tier brand.

Semir is a very affordable brand. In layman’s terms, it is a brand that specializes in providing clothing products for the general public. It is famous for its high cost performance, focusing on the appearance design, color matching, and Because of its low price, it has become a famous domestic clothing brand.

The Semir brand was founded in 1996. It is a leading brand of casual clothing, a young and fashionable popular brand, a famous trademark in Zhejiang, and Zhejiang famous brand products and brands positioned at young, fashionable, energetic and cost-effective popular casual clothing. , mainly for young students aged 16-30 and young people who have just entered society.

Brand History

In 1996, the "SEMIR" brand was founded to provide fashionable casual wear for the people.

In 2000, Semir and the French PROMOSTYL company jointly established the Semir International Fashion Information Center.

In 2002, Semir hired Ogilvy International as its brand steward, and began to fully introduce "360-degree brand management" and advocate the brand concept of "you are what you wear", focusing on products, reputation, customers, Enhance Semir brand influence in terms of store access, visual identity, and image.

In 2003, Semir launched Nicholas Tse, the brand ambassador.

In 2004, she signed a contract with the popular Hong Kong girl group TWINS (Charlene Choi and Gillian Chung).

Reference for the above content: Baidu Encyclopedia - Semir