Guangzhou Bingquan Cosmetics Technology Co., Ltd.

Bingquan is a brand launched by Guangzhou Bingquan Cosmetics Technology Co., Ltd. in 2019. It focuses on fresh breath and mouth fragrance applications. The brand is inspired by the glacier water of the French Alps and is committed to mouth fragrance research. Bingquan chewing gum flavored toothpaste provides technical guidance.

Bingquan differentiates itself from traditional toothpastes by refining the selling point of chewing gum efficacy, and strongly enters the oral care market with China's first chewing gum toothpaste.

The marketing plan of Bingquan Toothpaste

The marketing plan of Bingquan Toothpaste was based on the user goals and brand concept before the marketing plan of "Hello, Li Huanying" was released. , Wanda Cinema and Baobaotang cooperated with three cinema institutions, covering 500 first-tier to fifth-tier cities. At the same time, they signed the highly personalized Zhang Yuqi as the brand spokesperson to prepare for digital cinema media marketing.

The commercial focuses on conveying the content of fresh breath. It shoots a video of "how to have bad breath when meeting friends and relatives, class reunions, and dating." Every scene has the young, fresh, and fresh taste of Bingquan Toothpaste's marketing plan. The vivid brand concept and value emotions correspond to it, conveying Bingquan's advertising information and brand concept to consumers who enter the theater to watch movies.

Reference for the above content? Baidu Encyclopedia--Bingquan