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The development history of Love Duck and Black Duck King

In May 2010, in order to realize the vision of China's entire poultry industry chain aircraft carrier enterprise, a cooked food division was established;

In September 2010, eight direct chain stores were opened in Suqian and Xuzhou. Open stores and explore product positioning through terminal operations;

In February 2011, Wuhan "Black Duck" technology was introduced to design a product structure of "leisure as the main component, dining table as the supplement" to achieve product strategic positioning;

In May 2011, it entered Chengdu and took the first step of external expansion;

In August 2011, it designed the "Aiya" trademark and registered the "Aiya" brand. The brand elements are "happy" and "food fashion";

In May 2012, it entered Nanjing and implemented the strategy of building "the first brand in China's cooked food chain industry";

September 2012 , the Chengdu branch and the Suqian branch expanded rapidly, opening more than 300 stores in Chengdu, Xuzhou, Huai'an, and Suqian;

In October 2012, branches were opened from major module cities such as Nanjing and Chengdu to surrounding urban areas. Carry out diffusion strategic distribution;

In October 2012, Aiya Chain officially opened for franchise, and the number of franchise stores opened in Jiangsu increased linearly;

In March 2013, it attacked the national main board Cities, Shanghai, Wuxi, Changzhou, Zhenjiang...

In April 2013, AiYa packaging products were launched in major supermarkets, including Wal-Mart, Lianhua, Suguo...