This round table is a closed meeting, which is divided into three topics:? Work together to protect global brands? 、? China's trademark registration: new problems and countermeasures under the newly revised trademark law? , what else? Implementing your trademark in China: Working out an effective strategy through cooperation? .
For more than ten years, the Ambassadors' Roundtable on Intellectual Property has been the most important intellectual property cooperation activity between the US Embassy and China. This one-day conference, with the theme of trademarks, is the third round table in a year. The theme of 20 15 round table is copyright, patent and trade secret.
The United States ranks first in the number of applications and registrations in foreign trademark in China.
At the meeting, Liu Junchen, deputy director of the State Administration for Industry and Commerce, pointed out that with the in-depth development of investment and trade between China and the United States, a large number of American brands have become the favorite of consumers and producers in China. In recent years, the number of American applications and registrations in foreign trademark, China, has been the first. In just 20 15 years, China submitted 36,877 trademark applications and 3,0781registered trademarks.
In addition, Liu Junchen also said that the State Administration for Industry and Commerce will further improve trademark registration management and trademark management rights protection, and create a fair competition, open and transparent brand development environment for domestic and foreign enterprises, including American enterprises. In 20 15, of the 6,407 cases investigated by SAIC, 2,078 involved American trademarks, accounting for one third of the total.
The number of trademark applications in China ranks first in the world, but the degree of brand internationalization is not high.
Building a global brand is to promote investment and trade, promote economic globalization, protect trademarks and intellectual property rights, and protect wisdom, invention and innovation. ? In his keynote speech, Liu Junchen pointed out that under the difficult background of global economic recovery, it is of great significance to enterprises and government departments, especially to the economic development of China, and China has reached the stage of developing brand economy.
China has become a big trademark country. According to reports, in 20 15 years, the number of trademark registration applications in China was 2.876 million, ranking first in the world for 14 years. By the end of 20 15, the cumulative number of trademark applications in China exceeded180,000, the cumulative number of registered trademarks exceeded120,000, and the effective number of registered trademarks exceeded10,000, achieving three goals. More than 10 million? .
China enterprises' awareness of international brands has been continuously enhanced. In 20 15, domestic applicants applied for the registration of trademark 232 1 piece abroad through Madrid international trademark registration system, with an increase of 8.5% year-on-year, ranking sixth in Madrid union.
The capitalization operation ability of trademark brands has been continuously enhanced. In 20 15, * * registered trademark pledge applications 1 175, up 55% year-on-year, helping enterprises to raise 34.3 billion yuan. Among them, Ningbo Dongqianhu Investment Development Co., Ltd. is based on? Dongqian Lake? As a pledge, the trademark received financing of 200 million yuan, the highest in Zhejiang Province that year.
The global brand value is constantly improving. At present, there are 14 China enterprises in the list of the most valuable brands in the world, but before 10, it was 1. Overall, the brand value ratio increased by about 1000% compared with10 years ago.
Although China's trademark brand development has made great achievements, Liu Junchen stressed that we should also see the gap compared with developed countries:
First of all, there are relatively few internationally renowned trademark brands in China, and the international competitiveness needs to be improved. In 20 15, in the ranking of "Top 500 World Brands" compiled by the World Brand Laboratory in 20 15, the United States occupied 228 seats, ranking first; Britain ranks second with 44 brands; Japanese and China ranked second with 37 brands and 365,438+0 brands respectively.
Second, although China is already a big trademark country, the gold content of trademarks is not high. For every 1000 billion USD GDP, the United States is created by 2 175 trademarks, and China is created by 1207 1 trademarks. In other words, the actual economic benefit of each trademark in the United States is six times that of China. This shows that the ability of Chinese trademarks to create benefits is relatively weak.
Third, the degree of internationalization of China brand is not high. Although the number of trademark applications in China ranks first in the world, only 4% of applicants seek trademark protection abroad, and 96% of China applicants seek registration in China. Compared with China, 75% of Swiss trademarks and 40% of American trademarks are international trademarks. This shows that the awareness and ability of China's independent brands to explore the international market needs to be improved.