Current location - Trademark Inquiry Complete Network - Trademark inquiry - Store name
Store name
saying several store names should have implications. Good store names bring good fortune! In social and economic activities at all times and in all countries, we see a large number of industrial and commercial names, that is, store names, company names, product names, trademark names, etc. Most of these commercial names are thought up after people have racked their brains and chosen their words carefully, because whether the commercial names are appropriate or not is directly related to the business and image of the merchants. As a merchant, regardless of the size of capital, they attach great importance to their names. Commercial names are a kind of commercial activities, so commercial names should follow commercial principles and be named according to their own commercial projects, commodities and consumers. It is the main feature of commercial names to adapt to local conditions and vary from commodity to commodity. First, attract the name of the business In real life, the store signboard (store name) with high generalization and strong attraction is very important for the visual stimulation and psychological influence of customers. The name of the store is good or bad, whether it can arouse the curiosity of customers and whether it can start the brand of the store. Some time-honored shops use elegant, simple and elegant names, such as Lumingchun, Tongrentang, Tianhetang, Rong Baozhai, Quanjude and so on. These store names have become the golden signboard of the insurance business. The name of a store should be considered from the following aspects: 1. The name of the store must be consistent with the goods it deals in. The method of naming a store can usually reflect the operating characteristics of the operator or the excellent quality of the main store, so that customers can easily identify the business scope of the store and have a desire to buy. For example, Tongrentang and Derentang are well-known as old-fashioned Chinese medicine shops, and Tang as a Chinese medicine shop has become a conventional identification sign. Therefore, people can know that they sell Chinese medicine only by looking at Tongrentang signs or other signs. Another example is the name of a store in Kutokuhayashi, which reflects that operators are good at cooking vegetarian dishes. 2. The name of the store must be novel, unconventional, and can quickly capture customers' vision. The name of the store must be novel, which can arouse customers' interest and attract them to patronize the store. For example, the store names such as Bitter Fresh, Big Sanyuan and Goubuli all arouse customers' interest and curiosity. 3, the name of the store should be concise as well, and the name of the store that is easy to read and remember should not be too complicated, otherwise it will cause negative effects. For example, some stores like to use complicated characters as store names, so that customers not only can't recognize them, but also can't pronounce them. In order to avoid this situation, they generally don't enter the stores with such difficult names. While store names such as "Wan Ke Lai", "Half Profit" and "To Taste" are simple and easy to spread. 4. The name of the store should give people a good name with aesthetic feeling and artistic accomplishment, and have a cultural background to make customers feel at ease and comfortable. For example, Louwailou, Taotaoju and other places are named by the following methods: (1) Names related to the nature of business products, such as Guangming Optical Shop, Yishen Tea Ying, Kangle Pharmacy, etc. (2) Names related to folklore or historical celebrities, such as Dongpo Restaurant, Qianlong Imperial Diet, E 'e Clothing, Xiangfei Beauty, etc. (3) Names related to the spirit of business service, such as day and night shops, hundreds of help services, honesty department stores, Maoyuan daily necessities, etc. Second, shaping the image of the name is very important for every company, which can be said to be related to their life and death. The first step in shaping the image is to have a good company name. In modern society, the market competition is fierce, and commercial wars break out one after another. In order to ensure its own market share, broaden the market, stabilize and attract many customers, it is necessary to have a hard commodity brand and a well-known company name. The best store I have ever seen: the "mistress". . . . . Strong! 1

English names of stores (not less than 1), such as bookshop: store. Shop

shoppe: store, counter

supermarket

business center: business center

mart: business center

marketplace: market, bazaar

What are the good names of shops? Nowadays, many of them take their own names, depending on what store you open. Nostalgia, you can also use the sex between you and your girlfriend to name it

. . . Jieke

uses Jay Chou's mantra in the name of the store: Hang it or not! ... and then give a note at the back: our store specializes in crane accessories ~

What is the name of Apple Software Store? 3 minutes Apple App Store. It is Apple Inc' s iPhone-based software application store, which provides third-party application software services to iOS users. This is a new business model initiated by Apple to integrate the network and mobile phones.

download through the appstore that comes with your phone, click Run appstore, enter the name of the corresponding software in the search box, and click Install in the result.

you can download the software through third-party software, such as pp assistant, and then connect the mobile phone to install it.

what is the function of the store name? Design principles of retail store names

Article source: China Franchisee Network Publication date: August 26, 26

Reading times:

When naming retail stores, retail planners should generally follow the following principles:

(1) Easy to read and remember

Easy to read and remember are the most fundamental requirements for retail store names, and retail store names are only easy to read and remember. How to make the names of retail stores easy to read and remember? This requires retail store operators to do the following when naming retail stores: < P > 1. The name is simple, concise and lively, and it is easy to communicate with consumers. Moreover, the shorter the name, the more likely it is to arouse customers' reverie and the richer the meaning. The names of most well-known retail stores are very concise, and these names are mostly two or three syllables.

2. Unique. The name should have a unique personality, so as to avoid duplication and confusion with other retail store names. For example, SONY Corporation of Japan, formerly known as "Tokyo Communication Industry Corporation", originally wanted to take TTK composed of the first pinyin letters of the three words of the original name as its name. However, products will enter the United States in the future, and such names in the United States are numerous, such as ABC, NBC, RCA, AT&T and so on. Akio Morita, the manager of the company, thinks that for the development of the enterprise, the name of the product must be unique, eye-catching and concise, and can be spelled in Roman letters. Moreover, the name must be pronounced the same no matter which country it is in.

follow the above ideas; Akio Morita looked up many dictionaries and found that "SONUS" in Latin is the prototype of "SOUND" (English, meaning "sound"); In addition, the word "SONNY" is very popular, meaning "energetic young man" and "cute little guy", which just has the optimistic and cheerful meaning he expected. At the same time, he also considered that if the word is spelled according to the Roman alphabet, its pronunciation is exactly the same as the word "damage" in Japanese, which will lead to unfavorable product association. Suddenly, Akio Morita had a brainwave and removed one letter of "SONNY" to become "SONY". "SONY'" is a homonym of "SOUNS" and also means "SONNY", which is simply great.

Akio Morita took "SONY" as the registered trademark of all the products produced by the company, and changed the company name from "Tokyo Telecommunication Industry Company" to "SONY Company", which made SONY Company prosperous and became a famous brand trademark that consumers could not put down.

3. novelty. This means that the name should be fresh, catch up with the trend of the times, and create new concepts. For example, the word KODAK can't be found in the English dictionary at all, and it doesn't have any meaning in itself. However, linguistically, the sound of "K" can leave a deep impression on people, just like the sound of "P". At the same time, the logo of the word "K" is novel and unique, and consumers often feel refreshed when they see it for the first time.

4. loud. This means that the name of a retail store should be catchy, and words that are difficult to pronounce or have a bad rhyme should not be used as names. For example, KENWOOD's stereo was originally called TRIO, but it was renamed because TRIO's sound sense was not rhythmic, and the pronunciation of "TR" in front was not bad. When it reached "O", it was top-heavy and weakened the previous momentum a lot. After changing to KENWOOD, the effect is very good. Because KEN and English CAN (can) are homophonic, catchy and loud in pronunciation. WOOD (lush forest) has a sense of harmony with short notes and a strong sense of rhythm. Together, it is indeed a very loud name.

5. High spirit. This means that the name of a retail store should be verve, with a high starting point, impact and a strong sense of color, giving people a sense of shock. For example, Hairong Trading Company in Zhuhai decided to change its name in order to make its clothing enter the international market and participate in the world competition. By comparing several schemes, we finally decided to use "Zhuofu" as the name of the product and company. "Zhuofu" is a transliteration of English "CHIEF", which means leader and superlative (noun or adjective) in English. Chinese means "outstanding gentleman". Chinese and English are combined into one, and an elegant, elegant and extraordinary style is deduced. As the designer said: "As a product, it is a symbol of advanced, high-grade and quality; As a company, it is a representative of Excellence, leadership and Excellence. "

(2) The principle of product attributes implied by stores

... > >

I'm going to a store, run some daily necessities and so on, and ask for the name of a store. Yongle

How to name a store With the increasing prosperity of commodity economy, more and more people are starting to set up small stores. Similarly, because people's styles and tastes are different, the tone and style of naming their own shops will be different. An ingenious, novel and unique name is the basic skill of successfully naming shops.

humorous. There are many humorous shop names now. For example, a tea shop near Peking University is named "I don't know", which is quite bold, arouses people's appetite and curiosity, and embodies its unique personality.

express characteristic type. When naming a store, we must show the attributes and operating characteristics of the store. A store without distinctive characteristics cannot win the hearts of consumers. Catering shops should be named, and small restaurants should have friendly and casual names, such as musical instrument shops such as "Fried Belly Feng", "Farmhouse Food", "Delicious Restaurant" and "Small Cave Casserole House", which can be named around music! Creative names, such as "Tianna Piano Shop", "Song Musical Instrument Shop", "Yuezhi Musical Instrument Shop", photography, glasses and other shops, emphasize that it is essential to use light, and optical shops can be named as "Bright", "Daming" and "Yishiming".

relying on mountains to eat mountains. The names of many shops, place names in a certain area and local specialties are the starting points, such as "Shaxian Snack", "Huairou Chestnut", "Miaokou Snack" and "Chengdu Snack". These names rely on the relationship between regional names and featured products to gain the trust of consumers.

fashion style. Many shopkeepers' thoughts change with the characteristics of the times. When a certain culture is popular, they will immediately come up with the name of the store that caters to the trend. For example, when the "post-8s" generally showed a deep nostalgic complex, theme shops such as "post-8s restaurants" and "post-8s clothing stores" were born; When a large number of cultural and artistic works based on the life of educated youth became popular, "educated youth hotels" were born, and the design of these shops often catered to the needs of specific consumer groups.

Precautions

A good store name should not only be easy to spread and remember, but also have certain novelty. On this basis, we should pay attention to avoiding the similarity with other stores' names, so as to distinguish it from other stores and attract people's attention.

"jingyan.baidu/...1"

Under the Encyclopedia of Ancient Store Names: Clothing stores and satin shops are still the most popular in Tianjin Appraisal Street. According to statistics before the July 7th Incident, There are silk, cotton, woolen cloth, fur merchants and clothing shops (including the goods warehouse in the inner bureau) on the clothing evaluation street (east to Guodian Street): Qian Xiangyi, Dunqinglong, Yuanlong, Rui Fu Xiang Hongji (manager Xin Cuoquan), Hua Xiang and Rui Fu Xiang (managers Li Wenquan, Mianzhang and Baofeng). Yu Shengchang, Rong Xin, Yu Shengyong, Qingfeng, Rong Qing, Daqing Yuan, Yongkang, Xinfengtai, Ruisenxiang, Yixin Cheng, Gongyi, Qingshengheng, Hengxianggong, Dafeng Tai, Hongshengyi, Hengli, Dongquansheng, Yongjucheng, Siheyuan, Lan Shengxiang (Zhang Shengsan), Deyuan (Manager Chen Shaoxuan)