First, ensure product quality. The good sales of a product depend on repeat customers and word of mouth. If the quality is not good, no matter how big the publicity is, it will not last long. We must pay attention to quality. So how to ensure the quality: First, choose a unified variety, and the quality of millet processed by different millet varieties is different. Be sure to choose the superior variety of traditional "Oriental Bright". The second is to specify a unified origin. The quality of millet has a great relationship with the soil, climate and environment in the producing area, and millet grows best on a specific red loam. Third, the use of a unified brand, registered trademarks, through a special base, unified technical management, strict quality inspection, to ensure that each piece meets quality requirements.
Second, establish an operation team. People are the foundation of doing everything well, and no one can do everything badly. First, recruit talents and form a team to do this work. Second, the government has given some financial support to variety purification, base construction, millet processing, product research and development, and marketing. The third is to formulate an incentive policy, under which there must be brave people, with both long-term goals and short-term work ideas.
Third, establish marketing channels. Even the best products can only be sold by dealers, and an excellent dealer team must be established. First, we must formulate a good product price system and sales incentive policies to ensure that dealers can make money and return their money. The second is to vigorously explore the market outside the province and the high-end consumer market, and use online e-commerce platforms, offline supermarkets and community convenience stores to combine the two and take the high-end route. Third, vigorously promote sales promotion, tell the story of Xiaomi well, let more people know about Xiaomi, expand consumer groups, develop snack foods suitable for all ages, and make Xiaomi a big article.
Millet is rich in nutrition, and has raised generations of Chinese sons and daughters for thousands of years. It is the first of all grains and a good healthy food. Making the millet industry bigger and stronger will not only increase the income of local farmers, but also serve the health of consumers.