Clothing brand. Nouns, names, symbols, signs or their combinations are used to identify the products or services of a group or a supplier and distinguish these suppliers or individuals from their competitors.

Basic information

Emotional reaction of consumers to products, trademarks or enterprises. This definition is defined from the perspective of consumers, while the general brand is interpreted from the perspective of enterprises.

Positioning should focus on potential consumption, because brands have a place in consumers' minds, which is related to existing facts, unique and valuable. The charm of clothing brands is that they can enjoy many benefits that ordinary clothing does not have.

It has been said that brand is the carrier of value. According to the analysis of 10 by World Finance and BCG, we can know that the book value of these well-known and successful clothing brands is far higher than their market turnover.

According to the development ladder of clothing brand loyalty pyramid, if clothing brands want to have loyal consumers, they should first regard the brand as relatives and friends.