Many people lack knowledge about trademark purchasing. The price difference between trademarks is too big. There are trademarks worth thousands of yuan, trademarks worth tens of thousands, or even trademarks worth hundreds of thousands. Why is there such a big difference between trademarks? Let's look at a case first.

After a company went bankrupt, its trademarks alone sold for millions

After a company in Guangdong went bankrupt, the company’s trademarks totaled more than 30 trademarks. On the judicial auction platform, It was sold at a price that was 9 times higher than the starting price, and the transaction price was several million yuan. After the company went bankrupt, the trademark was auctioned for millions of dollars. That was enough for the bankrupt company to start over again. This is the value of a trademark. Maybe the trademark you own today will be of great value tomorrow.

Why is there such a big difference in the cost of buying a trademark? How much does it usually cost to buy someone else’s trademark?

How do we evaluate the value of trademarks? Trademarks range from thousands to hundreds of thousands. What are the essential differences between them?

1. The category integrity of trademarks

We know that trademarks have special properties. Generally, when we register a trademark, we will choose about 10 small items. These small items limit your business scope. For example, if you register a clothing category, Small items include sweaters, T-shirts, underwear, sweatshirts and other categories. Therefore, usually if a trademark has less than 5 sub-categories, we will judge it as a defective mark. For residual marks, no matter how good the product name is, the cost of purchasing the trademark will not be much more. The price of a comprehensive range of general categories is usually more than 10,000 yuan, and residual marks usually range from a few thousand to more than 10,000 yuan.

2. Brand recognition of trademarks

The name of a trademark is an important symbol for consumers to distinguish products. What should I pay attention to when buying a trademark? What are the general steps? We need to choose a trademark that is suitable for product positioning and easy to spread, which will be more conducive to our brand packaging. Therefore, the cost of purchasing a trademark will vary greatly depending on the trademark name. For example, a trademark with 2-3 characters will be more expensive than a trademark with 4-5 characters. English labels attract more attention, and trademarks with a certain degree of popularity are more valuable. Like the previous "iPad" trademark, Apple spent $60 million to buy it back.

3. Market demand

It must be said that market demand also has a great impact on the cost of buying a trademark. The same trademark has different prices in different categories. For example, for the trademark "Membrane Method You Date", we can see that it is for three categories of skin care products, so the value will be much higher. If "Membrane Law Appointment" is registered in Category 9 or Category 43, then the value will naturally be devalued.

When buying trademarks, companies still need to make purchases based on their own actual conditions. For intellectual property rights, it is recommended that you find an agency. Although the price may be relatively high, after all, they are professional and can effectively help you avoid early risks and increase the probability of trademark registration. Which is better to buy a trademark or register a trademark? How much does it cost to buy a trademark?