Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.) Answer: Trademark logo design includes two main parts: graphics and text. The graphic part is mainly for visual effect and helps people remember the brand. The text part is mainly to express the brand more accurately, and the trademark logo design includes both visual and language.

The designs of the logos of big-name brands on the market generally have certain characteristics. First, their graphics are usually simple and easy to remember. Secondly, their text is also usually simple and accurately expresses the brand. Finally, these designs are often creative and better able to arouse people's interest.

In the design of big-name trademark logos on the market, color usually plays an important role. Different colors can bring different visual effects and help people remember the brand better. In addition, color can also help people better remember the characteristics of the brand and help people better distinguish between different brands.

Although the designs of the logos of big-name brands on the market are simple, the meaning behind them is very profound. These designs not only help people remember the brand better, but also help people express the brand more accurately. Therefore, these designs also have certain guiding significance to help people better design their own trademark logos.