Taobao members must meet the following conditions before they can open a store on Taobao:

1. Pass Taobao identity authentication and provide their identity (including natural persons, legal persons, unincorporated organizations and their responsible persons, etc.) True and valid information, and the number of corporate stores associated with the corporate store owner cannot exceed 5;

2. Meet Taobao’s age requirements for store opening subjects and their responsible persons: personal stores, and the store opening subject is a natural person , the natural person must be over 16 years old; for corporate stores, the person in charge of the store must be over 18 years old;

3. Bind his Taobao account to an Alipay account that has passed real-name authentication and has complete information;

4. After Taobao's investigation, it was determined that the other Alibaba platform accounts of the actual controller of the account have not been punished by Alibaba platform for specific serious violations or have experienced situations that seriously endanger transaction security.

Extended information:

On March 31, 2015, Taobao announced the launch of the "real-name authentication" program to eliminate transaction security risks caused by false registration information to the greatest extent. In other words, merchants who want to open a store on Taobao must not only "real-name authentication" but also "real-person authentication."

The so-called "real person certification" is Taobao's annual inspection. On the basis of "real-name authentication" for opening a store, "real-person authentication" must be carried out once a year.

Before each review, Taobao will notify the review time in advance through Wangwang pop-up windows, mobile phone text messages, site letters, emails, etc. Sellers must make an identical gesture according to Taobao's "dynamic gesture authentication" (gestures are random), take a photo and upload it to the system to enter the review process. After the new "real person authentication" system is launched, Taobao will conduct regular reviews of all sellers, and irregular identity reviews will be added to sellers with bad records.

Compared with “real-name authentication”, what are the advantages of “real-person authentication”? The relevant person in charge of Taobao said that "real-name authentication" locks the Taobao account and cannot verify whether the account is used by the same person; while "real-person authentication" requires taking photos for verification, and the gestures required in the photos are random and cannot be faked. Can lock people in. At the same time, "real person authentication" can be used for wireless authentication, making it convenient for sellers to authenticate online anytime and anywhere. The submission time for seller review materials generally does not take more than 5 minutes.

Reference materials: Baidu Encyclopedia, Taobao, real person certification