It is the product of social and economic development and the soul of modern enterprises. In the management of modern enterprises, many people think that the success of enterprises and the competition between enterprises are no longer based on equipment, capital and technology, but on people-centered and people-oriented management.
However, the real corporate culture is a huge intangible asset of the enterprise, and it is the core content and soul of the ideology and cultural image that shapes the organizational image. It can't be solved by superficial smiles and manners.
Corporate culture is rich in content and covers a wide range, including:
[1] corporate logos such as trademarks, factory labels, factory flags, factory logos, etc. They are all enterprise symbols to realize enterprise culture, and they are also carefully designed, which are obviously different from other enterprises.
. It can't be the same as other enterprises.
[2] Enterprise environment; Such as internal and external environment, macro environment and micro environment. The specific breakdown includes politics, economy, morality, religion, national education and so on. There are also enterprise ownership, industry management direction, degree of centralization and decentralization, and internal cultural facilities. Different cultural environments have different characteristics.
[3] enterprise system; That is, effective measures and means to ensure the realization of enterprise goals. But it is also a code of conduct that can condense and stimulate the enthusiasm and consciousness of employees.
[4] values; It is the core of enterprise culture, the value criterion of enterprise management activities and human behavior, and the symbol of enterprise maturity. For example, IBM's values advocate respect for people, lifelong employment and equality for all.
[5] Enterprise spirit; On the basis of values, it embodies the goal and direction of the enterprise and has the consciousness and spirit of promotion. For example, the iron man spirit of Daqing and the sincerity of Haier always embody their entrepreneurial spirit.
No matter in name design, product development, packaging or employee quality education, an enterprise will never be completely similar to other enterprises. Once there is a simple similarity, it will become the laughing stock of society. Take a smile as an example. Like any enterprise, it emphasizes smiling service to customers. But many times, the opposite attitude word for word has become a guarantee to reassure buyers.
All corporate cultures will have their own design ideas, so we should consider forming their own characteristic culture and conditions, and we can't copy them completely, otherwise we won't be able to form our own corporate characteristics and have no attraction. Therefore, there is no exactly the same corporate culture, just like the trees in the world, no leaf is the same. I once suspected that the leaves should be the same. In the autumn when maple leaves are red, I made a special comparison. As a result, maple leaves that look the same are actually completely different, attracting thousands of people to look for specimens. Think again, if all enterprises are run by the same company and the product packaging is the same, people will not be really satisfied, so there will be no demand.
At one time, tawny glass was popular in major hotels in Beijing. As a result, people don't know who is who. They looked at a piece of coffee from a distance and couldn't tell which was the business room. At that time, the homogenization of hotels quickly formed a sense of distance with users, which no longer aroused people's interest in them. Only after the failure did people realize that the style must have its own characteristics, so they began to understand the differences, and realized that the conceptual design elements of corporate culture should be assimilated in the pace of world cultural and economic development, and recognized by people in the objective environment of application is the premise, but the expression form must reflect the personality of the enterprise, so the unique design scheme and colorful content have become another connotation of corporate culture.