I. identifiability.

A trademark must have a unique personality, which is easy for the public to know and remember, leaving a good and deep impression. However, relatively speaking, if the trademark is similar to others' and looks familiar, it will definitely not leave an impression.

Second, originality.

the design is expensive to have original ideas and shapes, and so is the trademark. The original trademark will leave a unique impression on the public and stand the test of time. Originality can be made out of nothing, or creativity can be added to tradition and daily life to bring forth the new.

third, the times.

trademarks should not be out of touch with the times, giving people the impression of being old and backward. The trademark of a modern enterprise, of course, should have a modern sense; Enterprises with rich historical traditions should also inject the taste of the times, carry forward the past and open up the future, and guide the trend.

fourth, regional.

every institutional enterprise has different regional characteristics, which may be reflected in the historical background of the institution, the cultural roots behind the products or services, and the scope and targets of the market. Trademarks can have obvious regional characteristics; But relatively speaking, it can also have a strong international image.

v. applicability.

trademarks must be suitable for visual communication media adopted by institutions and enterprises. Each media has different characteristics or limitations, and the application of trademarks must adapt to the conditions of each media. No matter the shape, size, color and texture, we should consider carefully or make flexible changes to enhance the suitability of the trademark. I hope I can help you to adopt it.