A sample clothing research report, here is a detailed introduction:

The clothing research report can be divided into three parts. The first can describe the purpose of the research, and the second can Describe the main contents of the survey, and the third one can describe the overall situation of the survey.

Apparel research report sample 1:

Research directory:

One: Survey purpose

Two: Research method

Three: Investigation Points

Four: Research Content

Five: Investigation Conclusion

Six: Research Flaws

Seven: Further Research Suggestions

1: Survey purpose: Investigate various information about Semir jeans and compare them with Metersbonwe. In the comparison, we can see the market prospects of the brand and use it as a marketing course. A practice

Two: Research methods

Collect data through market surveys, questionnaires, interviews, and review of relevant materials, and analyze and summarize the collected data to obtain Discover the psychological basis of college students’ pursuit of famous brands and correct their consumption concepts.

Three: Research Points

1. The proportion of college students in famous brand consumption

2. The views of businesses and consumers on the phenomenon of college students pursuing famous brands

3. Parents’ psychology of helping their children buy famous brands

4. Students talk about their own psychology of buying famous brand clothes

Four: Survey content:

Semir brand jeans have a general attitude among many people, up to 60%, so do they like or dislike it? According to the survey, 28 people like it and 12 don’t like it. This shows that the Semir brand’s Jeans still have great market development potential, so there are many types of combinations among so many people. Most of them are purchased by high school students and college students, and most of them are also 16 years old.

Those between -20 accounted for 32, those between 20-25 accounted for 15, and those over 25 years old accounted for 3. The structure of consumers shows a trend of younger age. According to the survey, young students are the main buyers and the main force of consumption. , in the eyes of these young people, what is it about Semir jeans that attracts them? And what is it that makes some people dislike it? According to the survey results, 60% of people like to buy Semir jeans because of their fashionable style, and Others who are 48 years old don’t like to buy Semir jeans because the price is too high. It can be seen that Semir jeans can be sold in large quantities in the market. However, because of the high price, Semir has fallen behind in the market. It can be seen that Semir jeans are too high. Semir is not suitable for the sales of Zhengzhou citizens, that is, personal income and consumption are not proportional. As a result, 56% of people have an indifferent attitude towards the jeans of this product. They have no indifferent attitude towards the style of Semir jeans, neither like it nor dislike it. like. Because the price is too high, 70% of people think that more people will accept the brand's pants if the price is below 100. That is, because the price is too high, another hidden danger is caused, that is, 62% of people are skeptical about the future development of Semir jeans. Not paying much attention either.

When people learn about Semir jeans, they learn about them through many channels, including 48% through friends, 32% through advertisements, and 12% through the Internet. 8 people came through the flyer. Then the people who know about Semir don’t know much about Semir, which means that not many people know about Semir. On the other hand, this clear percentage shows that Semir should increase its publicity efforts and expand its scope to let more people know. Moderate prices will attract more customers, and through various methods and channels, more people will know and understand the brand's jeans, which will lead to better and higher sales.

These young people have the need and financial ability to buy Semir. Since they have different levels of education, they have relatively different requirements for personal image. Do you think that "wearing jeans for a long time will harm the body?" What kind of attitude do you have?" To this question, 28 people chose the answer of "wear as little as possible", 34 people chose the answer of "nothing can be done", and 38 people chose the answer of "it doesn't matter", which shows that they all Realizing the disadvantages of wearing jeans, however, the fashion of jeans just highlights the personality and artistic beauty of consumers. Therefore, as long as the publicity is timely, wearing jeans can meet their personal image and needs, but this is not enough. Semir should increase the number of various styles. The research on design and fabrics has divided jeans of different levels and grades, allowing customers to expand their choice range. Nowadays, people with different thoughts and personalities have different tastes. A well-fitting and elegant dress is better than a noble and astronomical dress. Not less than the price of high-end clothes, it will also improve your personal taste.

Selective specialization strategy and overall market strategy allow different people to have different styles of clothes that fit well, are elegant, elegant and tasteful, and public-style clothes, with a wide range of choices for multiple goals. This will also improve marketing opportunities and make them more attractive. Then in terms of re-pricing, we carry out hierarchical positioning and grasp the psychology of customers. According to the different consumption psychology of consumers, the corresponding prices are formulated to meet the needs of different types of consumers.

From the above survey and analysis, if Semir jeans want to gain a foothold in the market, they must not only increase their efforts; do a good job in publicity, so that more people have a clearer understanding of Semir jeans and themselves The style should have more publicity to let people know the benefits of wearing Semir jeans. More publicity, because more people think that wearing jeans is harmful to the body, then the fabric should have unique characteristics and be able to Make more consumers feel value for money, wearing Semir jeans is affordable, to satisfy more consumers; and in terms of miscellaneous prices, choose a better location, because 70% of people think that this brand of pants The price is too high, indicating that the income of these people cannot meet their consumption standards, so the price should be adjusted.

Apparel research report sample 2:

Wang Yao, deputy secretary-general of the China Chamber of Commerce and deputy director of the China National Commercial Information Center, analyzed that in 2004, shopping mall promotions continued to increase, and women’s clothing fashion The trend of globalization is obvious, brand concentration has increased, and more Hong Kong brands have entered the domestic market, but there is still a lack of leading brands in the country. According to statistics from the China National Commercial Information Center, from January to September 2004, the total sales of clothing products by 100 major large-scale retail enterprises in the country reached 22.4 billion yuan, an increase of 2.34% year-on-year; sales volume was 120 million pieces, an increase of 15% year-on-year, and the growth rates were all higher than last year . The sales of more than ten types of clothing products monitored have mostly increased compared with last year, among which the sales of women's clothing increased by 21%. In terms of sales structure, women's clothing sales accounted for 23.85%, ranking first. According to statistics from the National Bureau of Statistics, from January to September 2004, the national consumer price increased by 4.1% year-on-year. In September, the price of clothing commodities increased by 0.4% from the previous month, of which the price of women's clothing increased by 0.4%.

1. Sales characteristics of women's clothing market

Women's clothing is the most actively sold among clothing products. Data from major shopping malls across the country show that women's clothing sales accounted for 26% of clothing sales in 2002 and 2003. Women's clothing sales increased to 29% in the first three quarters of 2004. The growth rate of women's clothing sales in 2002 was basically the same as that in 2001. In 2003, women's clothing sales The growth rate has dropped to 9.6, reflecting the shift in the women's clothing market to branding; the sales volume in the first three quarters of this year has increased, indicating that shopping malls are increasing their promotional efforts.

1. Discount and coupon promotions are popular

This year, various merchants have led the trend in discount promotions with clothing. Compared with previous years, clothing products are discounted for a long time and the price is reduced significantly. Some brand products are even discounted as soon as they are launched. In addition, the promotion form of rebate coupons is very popular in the industry. However, because rebate coupons are greatly restricted in consumption, discounts have become the first choice for merchants' promotion methods, which intensifies market competition to a certain extent.

Some well-known brands still maintain good sales momentum even though they do not participate in discounts.

2. Professional women's clothing advocates fashion

More and more brands have developed from purely professional suits in the past few years to today's casual and fashionable high-end professional women's clothing, penetrating into With the keen sense and fashion concept of fashion designers. The flexible and bold use of colors, local changes and matching make women's clothing permeate with elegance and fashionable style, and are novel in style.

3. Health is fashion.

After the SARS period in 2003, the concept of health has been deeply rooted in the hearts of the people. Especially for women's intimate underwear, wool and cashmere products, etc., the demand for health and safety has become stronger.

4. There is still a shortage of clothing for middle-aged and elderly people

From the market situation, youth and fashion lead the trend of the domestic clothing market, especially for young women under the age of 30, and the market supply is relatively small. There is plenty of clothing available, but the supply of clothing suitable for middle-aged and elderly women over 45 years old is small, with few styles, specifications and models, and there is little space for shopping. At present, there are almost no counters selling clothing for middle-aged and elderly women in large department stores and clothing stores. Even if there are, they are small in scale and the styles of clothing sold are old, making it difficult to meet demand.

2. Brand development status of women's clothing market

Although there are currently no well-known trademarks for women's clothing, many women's clothing brands have been deeply rooted in the hearts of the people, such as: "White Collar", "Sirli", " Huaxin" etc. With my country's accession to the WTO, some well-known foreign brands have entered the Chinese market, and some have occupied a certain market share, such as ESPRIT, ETAM, etc. Summarizing the current development status of brands in the women's clothing market, the main characteristics are as follows:

1. Clothing consumption has shifted from product consumption to brand consumption

This year's clothing market brand advantages are more prominent, and consumers' choices Concentrating on well-known brands, competition is very fierce. According to the monitoring of the China National Commercial Information Center, the top ten brands in the women's clothing market are basically well-known brands. Compared with last year, they are relatively stable and concentrated.

2. The concentration of brand consumption market has increased

The development of women's clothing branding has become increasingly mature, and the concentration of brand consumption has gradually increased. In 2000, the top ten women's clothing brands had a consumption concentration of only 12.25, 14.52 in 2001, and increased to 15.06 in 2002. In 2000 and 2001, only one brand had a comprehensive market share of more than 2. In 2002, the top two brands both had a comprehensive market share of more than 2. The number one brand in 2003 had a comprehensive market share The occupancy rate has exceeded 3.

3. More Hong Kong brands enter the domestic market

Based on the in-depth understanding of the clothing markets in Harbin, Shenyang, Tianjin, Ningbo and other cities, mainland consumers love Hong Kong’s fashion design and Tailoring, agreeing with the price, and especially interested in new brands. Mainland retailers are optimistic about Hong Kong clothing brands and are keen to introduce them. At the same time, more and more Hong Kong brands are optimistic about the mainland women's clothing market. Hong Kong clothing brand Crocodile Shirt has changed its past focus on developing men's clothing series and launched a women's clothing series this year to focus on the mainland market.

4. Domestic women's clothing brands lack leading brands

Domestic women's clothing brands have strong regional characteristics, and none of them can form a scale and influence across the country. For example, the "Han style" clothing that was developed in the past has rapidly emerged in Humen, Shenzhen, Shanghai, Hangzhou and other places in Guangdong. No matter which school, after several years of development, they have made great achievements, but the regional characteristics still remain. Very obvious.

Part 2. Investigation purpose, scope and time arrangement

Purpose of investigation: to truly understand the market and provide decision-making basis for decision-makers!

Scope of investigation:

1. Harbin: Hongbo Plaza Business District, Central Street Business District, Yuanda Songlei Business District.

2. Beijing: "Xidan Juntai Business District", "Wangfujing Business District", "Yansha International Trade Saite Business District"

3. Shanghai: Qipu Road Business District, Nanjing Road Business District, Xujiahui Business District, Lujiazui Business District;

4. Wenzhou: Wuma Street Business District;

5. Hangzhou: Wulin Square Business District, Yan'an Road Business District ;

6. Chengdu: Chunxi Road Commercial District, Yanshikou Commercial District,

Time arrangement: omitted

Detailed itinerary: omitted

The fourth part details the business districts, dealers, and consumption habits of various regions.

Clothing research report sample 3:

In order to fully understand college students’ thoughts and choices on clothing consumption, and at the same time understand the sales situation, product characteristics, pricing, and quality of the clothing market near the school, Our team conducted some research on sales network and advertising methods during the National Day. The following is the relevant situation

1. Preliminary discussion and preparation for the research

1. Determine the theme project. After several group discussions and examination of relevant information, we finally focused on the project of market clothing sales and college students’ consumption views on clothing. This was also the project that we brainstormed and analyzed in the first gyb class. .

2. Discuss the research methods. After analysis, it was decided to use a combination of questionnaire survey and on-site store interviews. The questionnaire survey was divided into two methods: paper questionnaire survey and online survey.

2. Research process

1. Each person is responsible for ten copies of the paper questionnaire, and 80 copies are distributed to all students. The survey is mainly conducted on the students around them. For online surveys, questionnaires were sent through the QQ platform.

2. The team is divided into two parts to conduct on-site store interviews, and each team is assigned a different task location. The members of the team further subdivide the tasks and complete tasks such as photography, recording, and interviews respectively, and adopt a task rotation system. Let everyone experience different task execution and have the same exercise opportunities.

3. Summarize and exchange the questionnaire survey results and on-site store interviews, learn from each other, and comprehensively analyze the original data to draw relevant conclusions.

3. Survey content analysis

1. This time we issued 80 questionnaires. There are 60 valid questionnaires. We counted some basic personal information of the interviewees and the data obtained are as follows:

Gender: 35 people were male, accounting for 50% of the respondents.

There are 25 women, accounting for 50% of the respondents. The male to female ratio of respondents was approximately 1:1.

(1) When choosing clothing types, modern college students pursue the comfort of clothing rather than just focusing on fashion. Among them, 63.04 boys and 65.59 girls prefer sports and leisure clothing, while only 16.3 boys and 21.51 girls pursue fashionable clothing.

(2) As for the place to buy clothes, 58.06% of girls and 47.37% of boys choose to buy in specialty stores. Specifically, in the shops outside the school and on Huangxing Pedestrian Street, more than half of the boys and girls chose to buy clothes at the pedestrian street, while a small number of students also chose to buy at street stalls.

(3) Price is another important factor in purchasing clothing. More than half of the buyers are only willing to accept clothing prices of 50-100 yuan/piece. It can be seen that the trend of comparison is gradually spreading on campus, but most young students do not follow the trend.

(4) The proportion of boys and girls who cite style as the first choice for purchasing clothing accounts for 33.59 and 43.12 respectively. The quality factor ranked second with 29.58, while the brand factor ranked last with 7.5. Therefore, manufacturers should pay attention to novelty in style design to cater to the different tastes and styles of modern college students' clothing.

(5) Judging from the factors that prompt the desire to buy new clothes, the vast majority of students choose to buy new clothes when they are really short of clothes. Some students also join in the fun after seeing the promotions. , on the whole, college students’ clothing consumption is quite reasonable.

(6) Regarding the disposal of used clothes, 74 students threw them away directly. Only a few chose to donate them to poor areas or leave them to their younger brothers and sisters, so the post-processing of used clothes was still blank.

2. For on-site store interviews, we divided into two teams and worked separately, and finally summarized the situation. We***

visited 18 stores, including brand stores, large clothing supermarkets, small clothing stores, etc.

(1) From the perspective of clothing grade, in order to cater to the consumption power of college students, most of them are mid-to-low-end clothes. The general price is between 50 and 200. The brands are mainly concentrated in Wenke, Delhui, Gimeng, etc. Low to medium brands.

(2) In terms of promotional advertising, more than 60 stores use holiday discount promotions, and a few choose buy-one-get-one-free promotions. Store owners generally report that regular promotions are very helpful to sales, which shows that merchants A little profit concession will win the favor of consumers and enhance competitiveness.

(3) The store owner reported that 60% of customers will pay attention to style when buying clothes, and 30% of customers will prefer quality, indicating that new clothes will bring a rush to buy, which also reflects that modern college students pay more attention to clothes. They bring visual enjoyment, as well as a novel tendency to pay attention to the image.

4. Reflections on the survey

In this market survey practice, our group carried forward the spirit of unity and cooperation and worked more seriously in all aspects, so in every link The work was carried out relatively smoothly, and the effect of getting twice the result with half the effort was achieved. In addition, we also arranged tasks based on the strengths of each member and made reasonable arrangements for small human resources. This is also the key to the smooth progress of our investigation activities and the completion of tasks with quality.

After the survey activity, our group also exchanged experiences with each other. Everyone gained a lot, both in terms of understanding of clothing sales and social experience. From this, we understood the specific process required to conduct a market survey; we understood the most basic requirements for designing a questionnaire, and were able to design a suitable questionnaire ourselves. When conducting in-depth market research, we start from three channels: off-campus, online, and students. It is mainly an investigation outside the school, and it obtains the most and richest information. At the same time, the experience is the deepest. For example, how to get passers-by to accept your survey interview; how to adjust your mentality as soon as possible when rejected; how to deal with special events, etc. These are the basic qualities that one should have to get involved in society. We are constantly improving in understanding and communication.

Through this practical activity, we have made certain progress in all aspects. While theoretical knowledge has been consolidated, we have also increased our perceptual understanding of society. Lay the foundation for subsequent professional courses. At the same time, it also laid an ideological foundation for us to graduate and enter the society.

The above is what the editor shared today, I hope it can help everyone.