On September 12, 2007, the press conference for the 10th anniversary celebration of Shenzhen Millennium Star Industrial Development Co., Ltd. was successfully held at Shenzhen Wuzhou Hotel. Authoritative figures from the international and domestic jewelry industry, domestic and foreign jewelry manufacturers Representatives, relevant leaders of the Shenzhen Municipal Government and reporters from dozens of national mainstream media attended the meeting and gave warm congratulations.

At the press conference, as the owner of China's famous brands and China's well-known trademarks, Shenzhen Millennium Star Industrial Development Co., Ltd. and its new strategic investment partner - SoftBank SAIF, a well-known investment fund manager in Asia A long-term strategic investment cooperation agreement was signed on site. At the same time, the famous domestic film and television star Sun Li was invited to attend the press conference and hired as the spokesperson of the Millennium Star brand. Funds and celebrities attack both ways, and the brand and image are combined, which not only shows the brilliant achievements of Millennium Star over ten years of hard work, but also enhances the new image of Millennium Star that has traveled thousands of miles and soared high. It demonstrates Millennium Star's heroic spirit of striving to build China's top jewelry brand.

Film and television star Sun Li serves as the spokesperson for the Millennium Star brand in Shenzhen. Sun Li has played leading roles in movies and TV series such as "Song of Everlasting Sorrow", "Brother Tree", "One Meter of Sunshine", and "Jade Guanyin" . It is reported that there are more than 5,000 jewelry manufacturers in China, and Shenzhen accounts for 70% of China's jewelry output value; it is expected that the total consumption of jewelry will reach about 300 billion yuan in the next five years