Anhui Xiangquan Lake Agriculture Group has 5 subsidiaries: Anhui Xiangquan Lake Poultry Breeding Duck Co., Ltd., Anhui Xiangquan Lake Poultry Incubation Co., Ltd., Anhui Xiangquan Lake Poultry Feed Co., Ltd., Anhui Xiangquanhu Poultry Breeding Co., Ltd. and Shanghai Chenxin Food Co., Ltd.
The Feed Branch is located in Xiangquan Town, He County. It was established in 2005 and is a member of the Anhui Feed Association. The plant produces more than 10 varieties of livestock and poultry compound materials, concentrated materials and premixes in three series, with an annual processing capacity of 50,000 tons. The compound feed and concentrated feed adopt a double-shaft high-efficiency paddle mixer, and the premix adopts a drum additive mixer. The equipment is advanced and the process is smooth. It is equipped with 2 laboratory technicians, 1 machine maintenance worker, 1 technical formulator, and sales 10 personnel. Since the establishment of the factory, it has gradually established a firm foothold in the market with stable product quality and good after-sales service. After farmers use this feed, they have increased the lean meat rate of meat ducks, reduced the feed-to-meat ratio, and increased the farmers' income. , won the recognition of the majority of farmers.
The incubation branch is located in Luzhou Village, Xiangquan Town, covering an area of ??23 acres, with a construction area of ??3,800 square meters and a total investment of 12 million yuan. There are currently 38 employees. The incubation branch was invested in a new building in July 2006 and was officially put into operation in February 2007. It is now equipped with 116 sets of the most advanced fully automatic incubation machines in China. Each incubation machine has a capacity of 12,096 pieces. The annual incubation is of high quality. There are 15 million healthy chicks. The hatched ducklings are Cherry Valley SM3, which are characterized by: small feed consumption, rapid weight gain, strong immunity, survival rate of more than 98%, and lean meat rate of 84%, which greatly improves the economic benefits of farmers and deeply Trusted and welcomed by the majority of farmers.
In order to comprehensively improve the standardization level of meat duck breeding in Hexian County and provide a demonstration model, the company invested and built a standardized breeding demonstration community in Shiyang Town, which not only provided sufficient and high-quality duck sources for the company's production, but also Standardized breeding techniques are taught to farmers, helping them become rich. The company's breeding plots have been rated as provincial and municipal standardized breeding demonstration plots.
In order to reduce the market risks of farmers’ breeding and promote the scale of local meat duck breeding, the business model of “company + cooperative + farmer” is adopted. By signing a value-preserving duck breeding contract with farmers and cooperatives, we provide farmers with To the "Five Unification and Two Guarantees", and with the technical support of Anhui Agricultural University, it helped farmers obtain stable breeding benefits. By the end of 2010, the company had signed breeding orders with nearly 380 farmers, directly driving 1,200 farmers to engage in meat duck breeding, with an average annual profit of 60,000 yuan per household. Through large-scale breeding and order breeding, it not only improves the quality of meat ducks and increases the competitiveness of products, but also promotes the local meat duck breeding industry to continue to develop toward scale, industrialization, and standardization, thus driving more farmers to become rich.
As a terminal production base for duck products, Shanghai Chenxin Food Co., Ltd., a subsidiary of the company, has expanded meat duck sales channels for the company's breeding base and order farmers. "Abing" duck product chain direct sales store takes Abing food as its main line and promotes a large number of famous and high-quality agricultural and sideline products from Anhui Province to large and medium-sized cities such as Shanghai. The company also cooperates with Hefei University of Technology to increase product research and development, constantly innovate product flavors, and extend shelf life. The number of duck cooked food products has increased from a few to dozens of varieties, ranging from cooked food, snack food to pre-packaged food. Everything.
Anhui Xiangquan Lake Poultry Industry Co., Ltd. was awarded the title of Anhui Province's leading agricultural industrialization enterprise in 2006. In the same year, it passed ISO9000 quality management system certification and HACCP food management system certification. In October 2008, it was identified as a key agricultural industrialization leading enterprise to be supported by the Agricultural Industrialization 532 Promotion Action of the Anhui Provincial People's Government. In 2009, our company entered the top 50 private enterprises in Anhui Province.
In order to achieve a win-win situation between the company's development speed and quality and efficiency, on the one hand, the company focuses on the deep processing of duck products; on the other hand, it regards the brand as a passport to the market, implements the brand strategy, and successfully creates a number of well-known brands. The "Xiangxue" brand trademark was rated as a famous trademark in Anhui Province; the "Xiangxue Brand" salted duck was rated as a famous agricultural product in Anhui Province; the "Abing" brand cooked food and leisure products were favored by Shanghai citizens and was rated as "Shanghai Famous Food" . Relying on its brand, the company continues to expand its processing capabilities and production scale, and its products sell well both inside and outside the province.
In recent years, the company has actively developed markets in large and medium-sized cities such as Nanjing, Hangzhou, and Wuxi, and signed supply contracts with large supermarket chains such as Suguo. Its sales performance has increased year after year, and the supply of products exceeds demand.
In order to meet the growing market demand, at the end of 2008, the company acquired 160 acres of land in the Taiwan Farmers Entrepreneurship Park in He County to build a food branch. The project was divided into two and three phases. The first phase construction goals are to build a duck product processing plant with an annual output of 15,000 tons and an agricultural product cold chain logistics center with an annual distribution of 80,000 tons. At present, the 10,000-square-meter processing plant and 2,000-ton cold storage in the first phase of the project have been completed and put into operation. A 10,000-ton cold storage is under construction. The goal of the second phase of construction is to build a duck product processing plant with an annual output of 30,000 tons. In addition to further expanding the duck product production capacity, the third phase of the project will also utilize the industrial advantages of greenhouse vegetables in Hexian County to develop vegetable preservation and distribution business.