The overall requirements for food and beverages in today's world can be summarized as "four modernizations", "three lows", "two highs" and "nothing". The "four modernizations" are diversification, simplification, health care and practicality. The "three lows" are low fat, low cholesterol and low sugar. The "two highs" are high protein and high dietary fiber. "Nothing" means no preservatives, colorings, flavors, etc. Combining the development rules of foreign fruit juice drink markets and the consumption power and consumption habits of Chinese consumers, a brief analysis of the future development of China's fruit juice drink market is as follows:

(1) Compound juice and compound fruit and vegetable juice

Compound fruit juice drinks and fruit and vegetable juice drinks are developing rapidly in developed countries, and there are many popular varieties in foreign markets. Commonly seen on the market are compound fruit juice drinks made of tropical juices such as pineapple juice or orange juice and different vegetable juices. China's fruit and vegetable juice products are also on the market, but their sales are not optimistic. The main reasons are low-grade packaging, rough trademark design, poor product taste, and poor natural color. According to industry expert analysis, fruit and vegetable compound juice drinks will become a new trend that suddenly emerges. As a high-end fruit and vegetable juice drink, if fruit and vegetable compound juice wants to become a hot spot for consumption, it must overcome weaknesses such as excessive production and processing, pursuit of low cost, and simplification of processes. It must strictly control product quality, improve product packaging grade and product quality, and achieve high-end and high-end products. income.

(2) Functional fruit juice drinks

Fruit and vegetable juice drinks with certain effects on improving human body functions will also become a hot spot in the development of fruit drinks in the future. The following types of fruit and vegetable juices The development and production of fruit and vegetable juice manufacturers should focus on:

Flower beverage: This new natural flower-type beverage has a pleasing color and a pleasant fragrance. It can moisturize the skin, beautify the skin, and refresh the mind. Its functions are particularly favored by young female consumers. Flowers contain essential mineral elements, amino acids, proteins and plant hormones, which have unique nutritional effects on the human body.

Iodine-rich fruit juice drink: It is a natural food processed by scientific methods using marine algae extract and juice. Since seaweed contains trehalose, mannitol and various amino acids, trace elements and multivitamins necessary for the human body, the drink not only has the effect of supplementing iodine, but also lowers blood lipids, softens blood vessels and improves the function of the liver, heart and other major organs. The functions and effects are very obvious.

High-fiber beverage: After being ingested into the human body, this beverage can absorb toxins and other harmful free radicals in the gastrointestinal tract, accelerate their elimination from the body, and prevent diseases. Ingesting fiber beverages before meals can also reduce dietary intake, which is beneficial to weight loss and body shaping to maintain an ideal figure. It is favored by female consumers. High fiber beverages are a new popular nutritional concept in the diet and health care industry.

Other new health-care drinks: China has successfully introduced many new plants with health-care and nutritional functions from abroad, which can be processed into various distinctive fruit juice drinks. For example: cactus drink, aloe vera drink, etc.

(3) Purely natural, high-juice-content fruit and vegetable juice drinks

High-juice-content fruit and vegetable juice drinks are rich in mineral elements and other natural nutrients and do not contain or are relatively Contains less synthetic food additives. Varieties include: orange juice, grapefruit juice, apple juice, strawberry juice, grape juice, pear juice, mango juice, peach juice, apricot juice, kiwi juice, hawthorn juice, pineapple juice, guava juice, passion fruit juice, tomato Juice, carrot juice, etc. The content of fruit juice is mostly 30 to 50% and above, and the content of some varieties of juice is 100%, such as apple juice, pear juice, peach juice and other fruit juice drinks.

(4) Fruit juice and milk drinks

The organic combination of fruit and vegetable juices and milk will produce real fruit juice and milk, which will also create a larger market for dairy drinks and fruit and vegetable juice drinks in China. Large consumption space. There are also some juice and milk products on the market, but most of the fruit and vegetable juices have very low content, and some even contain no juice at all, just a mixture of milk, flavors and pigments. This kind of product not only fails to achieve the nutritional complementarity between fruit and vegetable juice and milk, but may also be harmful to the human body.

The organic combination of fruit and vegetable juice and milk can take advantage of the protein nutrients in milk and the aroma, color and other mineral nutrients of fruits and vegetables to complement each other in nutrition, coordinate flavor and taste. For example, orange and carrot juice milk produced by combining orange juice and carrot juice with milk contains not only the protein nutrition of milk, but also rich vitamin A and vitamin C. Long-term consumption by children can promote the healthy growth and development of children. The reasonable formula and advanced production technology cleverly cover up the unpleasant smell of carrots, which can make children like drinking carrot juice milk instead of not liking eating carrots.

In the long term, the recovery in global demand will provide impetus for the future development of the soft drink industry. At the same time, the upgrading of consumption will also bring certain growth opportunities to the food and beverage industry. Therefore, the future development space of China's juice industry is very broad, and at the same time it also has very good investment advantages. In the international market, food safety problems occur frequently, and Chinese manufacturing is also at the forefront of this problem. A closer look shows that the source of food safety comes from imperfect systems and imperfect standards. The current soft drink industry standard is only a universal principle document with relatively low requirements for various indicators and can only serve as a guide. More importantly, Chinese soft drink manufacturing companies entering the international market need to deal with It is a more detailed requirement from the World Health Organization and the export destination country.