Trademark value evaluation is an act of confirming, evaluating and reporting trademarks, which provides a measure of value for asset business. First of all, determine the evaluation object and scope, investigate the stock of idle trademark resources in the market, and evaluate characters, graphics, letters, numbers, three-dimensional signs, TINT and sounds, as well as the combination types of the above elements.

legal ground

Article 3 of the Trademark Law of People's Republic of China (PRC)

Trademarks approved for registration by the Trademark Office are registered trademarks, including commodity trademarks, service trademarks, collective trademarks and certification trademarks; Trademark registrants enjoy the exclusive right to use trademarks and are protected by law.

The term "collective trademark" as mentioned in this Law refers to a sign registered in the name of a group, association or other organization for members of the organization to use in business activities, so as to show the membership of users in the organization.

The term "certification trademark" as mentioned in this Law refers to a mark controlled by an organization with the ability to supervise goods or services and used by units or individuals outside the organization to prove the origin, raw materials, manufacturing methods, quality or other specific qualities of the goods or services.

Article 8

Any sign that can distinguish the goods of natural persons, legal persons or other organizations from the goods of others, including words, graphics, letters, numbers, three-dimensional signs, color combinations and sounds, and the combination of the above elements, can apply for registration as a trademark.