Boy is the symbol of the British street brand London Boy. The full name is Boy London. The clothing logo is an eagle trademark, which is relatively obvious and easy to recognize.

1. Brand Features

London Boys was once synonymous with music and clothing culture in the 1980s. The brand was labeled as rebellious when it was first established, and constantly challenged with a subversive concept. In the traditional clothing industry, bold patterns, wide T-shirt cuts, etc. are all iconic features. From the youthful name, the big black background, and the eagle-flavored LOGO, it’s easy to see its trendy, decadent, and rebellious colors.

2. Brand influence

London Boy’s unique style has led to many superstars on its fan list. However, since the brand went silent, it has gradually faded out of people's sight. It did not return until 2007 and has been sought after by many superstars around the world.