Here, let's talk about Nike from the design concept of a trademark or a logo, hoping to help you!
Every image will affect people's subconscious mind. When we see an image, what we can perceive at the level of consciousness is the color and shape of the image. We can tell what color it is and describe the shape of the image, although sometimes we can't tell what feeling it is. What constitutes an image is color and color shape. Different colors can give people different feelings or hints, and different image shapes are also reminiscent of different concepts. Therefore, we do not deny that images can give people a certain feeling.
when people need to buy a product, there are many kinds of feelings that may trigger people's impulse to buy, such as trust and pride in a product ... In order to better promote the product, a trademark or logo should not only be used as a different symbol, but also bring psychological influence to people to achieve sales goals, and affect people's psychology and even behavior through logos or trademarks.
The influence of images on people exists in the subconscious. The difference between subconscious and consciousness is that people can make logical analysis and judgment in the conscious field. If people influence people's buying behavior through the conscious level, people may give negative results through logical thinking. The influence that occurs in the subconscious will not be denied, and such a logo or trademark can unconsciously influence people's decisions.
This is the design concept of Nike trademark, which makes full use of the effect of images on the subconscious, captures people's subconscious, and makes its effect unconsciously move people's hearts.