Jindian’s latest brand concept is to adhere to low carbon.
As a leader in the dairy industry and the star product of Yili Milk, Yili Jindian Milk has always adhered to the concept of feeding nature and giving back to nature. Jindian has adhered to the practice of low carbon as the latest brand concept, not only It provides consumers with healthy, organic and high-quality Yili milk products, and also vigorously implements the organic proposition of low-carbon and environmental protection to promote the green transformation of lifestyle.
Putting environmental protection and sustainable development from concept to practice, from green packaging materials, to plant-based dream lids, to the release of China's first carbon-neutral organic milk, achieving carbon neutrality throughout the life cycle And, Jindian's actions are being upgraded in an all-round way, calling on the public to pay attention to the concept of low-carbon environmental protection in a more diversified way. Not only that, Jindian has also created a series of low-carbon organic life experience activities.
Jindian brand history:
The Jindian brand was launched in 2006. Jindian is a summary of the brand brought to consumers, symbolizing the taste of pure white milk. In 2007, Jindian organic milk was launched. Organic milk is organic food and comes from organic agricultural production systems. Jindian has successively selected Hohhot and Xilingol in Inner Mongolia to build organic pastures. After three years of dairy cow breeding, it has successfully created Jindian organic milk products in China.
In 2017, Jindian upgraded its entire line of products and used international membrane filtration nutrient retention technology to achieve three major upgrades in milk source, nutrition, and technology. In 2018, it was officially certified by Guinness, and the sales volume of Jindian organic milk A world record. Jindian always adheres to high organic quality, provides consumers with higher quality organic milk, and at the same time advocates a sustainable organic lifestyle and closeness to nature.
The above content refers to Baidu Encyclopedia-Jindian