Adhere to the business philosophy of "quality first, scientific management, reputation-oriented, striving for famous brands", actively improve the quality of products and services, take the promotion of scientific and healthy eating habits as its own responsibility, and lead the consumption revolution of "school children's milk plan, milk delivered to the door, real fresh milk bar" in the same industry in China. In May, 2002, "Yimingzhen Fresh Milk Bar" chain industry took the lead in opening in China.