Trademark authorization, also known as trademark license, means that the trademark registrant authorizes others to use his trademark by signing a trademark use authorization contract. The authorized person engages in business activities in accordance with the provisions of the contract and pays certain fees to the authorized person. So in terms of issues in the trademark authorization process, what are some factors that companies should pay attention to?

Assuming that the trademark is registered on the platform, the company must consider that the trademark may have been authorized to be registered on the platform. For example, those very cheap authorized trademarks may have been used by many people to register trademarks. So now there is no possibility of successful settlement. After all, the trademark market is so big, it is inevitable that some people will try to get benefits from it.

There is no guarantee for authorized trademarks. If the authorized person wants to purchase the trademark after opening a store, there is nothing he can do in the face of the licensor’s big mouth. After all, it costs so much money to open a store, so there is no need to do so. Disputes over trademark fees. Some authorized trademarks may be sold during the authorization period, and in this case, it is difficult to find the other party to buy the trademark back, and even if it is possible, it will cost a lot.

Although these issues must be paid attention to, there are still benefits to trademark licensing. The licensee can save a lot of costs and obtain exclusive trademark rights at a lower cost to enter the online platform. Of course, you should also pay attention to understanding the trademark situation before authorizing it. Don’t use inferior trademarks just to save money. Try to find authorized trademarks on larger platforms, which are safer.

In fact, trademark licensing can be regarded as a kind of cooperation that is beneficial to both parties, but there are still certain risks. The licensing business must investigate the production qualifications and credit of the licensee in advance, and do not let the production qualifications be unqualified. and cause harm to the trademark. And everyone should not rely too much on authorized trademarks. You should still build your own brand and register your own trademark as soon as possible.

Note: Welcome to Bajie Intellectual Property Trademark Transfer Network. The company was established in 2012 and is a comprehensive trademark service platform for trademark transfer, trademark registration, and trademark transactions!